The holiday season can be a busy time for any company, and more importantly, their marketing team! During the holidays, shoppers are always out and about looking for that perfect something to give to a loved one, and because of that, marketers are presented with a select opportunity to reel in more customers or leads.
However, did you know that in this day and age expanding your marketing into the digital space could be even more effective for your holiday campaign? According to the national Google 2013 holiday shopping intentions study, 76% of smartphone users will use their devices to research and make holiday purchases.
So what do you think you'll do this holiday season when it comes to your marketing? 'Tis the season to be inspired! Get out there and give new life to your marketing campaigns by taking a different direction this year. Interested in the recent trends in mobile holiday shopping? Get your campaign prepared by taking a look at this infographic from Mobstac.