When writing the content for your website, it’s important to consider your Google rank. While strategies like blogging can be great for SEO, it’s important that the content for the actual pages of your site are properly optimized to maximize your Google rank. Without using SEO strategy, it will be difficult for your site to rank, meaning it will be difficult for potential customers to find you. Wondering how to write content for your website that Google will like? Follow these tips.
One of the most important things to remember when considering your Google rank is the word count on your page. Because Google wants to rank pages of quality, they will only give good rankings to pages with a sufficient word count. On regular web pages that are not educational content or blog posts, the word count needs to be at least 300 words. In order to achieve a high Google rank and signal quality content to Google, make sure each page contains at least 300 words.
When you have a lot of content on one page, it can be difficult to digest. Most people like to skim for the important information when reading a page of content, so lengthy paragraphs are not likely to generate interest. Instead, break up your content into short paragraphs and include easy-to-skim headers. Not only will these headers help Google understand your page in order to rank it, but they will also cause people to spend more time on your page and fewer clicks away from the page, which are factors Google takes into account in its ranking.
This tip might seem obvious, but it’s easy to forget that each page on your website should target keywords. Avoid keyword stuffing on your website pages, choosing one or two keywords per page to focus on. However, it’s important to include at least one keyword on a page. This keyword should appear in the body of the content and in a header. Without including keywords on your web pages, these pages and your site will not rank for the search terms you’ve chosen to target.
Visual content is on the rise across the Internet, and people do not like looking at content that is purely text. For this reason, every web page on your site should include at least one picture. Pictures are important for the readability of your page, causing people to spend more time on that page. Adding a meta description to your picture that describes it will also improve your search rankings. Not only will it give Google a clearer idea of the content of your page, but it can also help your website rank for Image searches, which will increase your overall presence on Google.
One of the most important parts of SEO strategy is to edit the title tags for your web page. A title tag is the title of the web page that appears on Google for users to click on. Typically, you can edit these title tags with an SEO plugin to your CMS, such as Yoast for WordPress. When you edit these title tags, you should include your target keywords to help boost your Google rank. Without these plugins, Google will auto-populate your title tag, which can lessen your chance of ranking for your chosen keywords.
While professional SEO services can offer many opportunities to your business, you should never depend on SEO alone for the growth of your business. The companies that thrive on the online world have a comprehensive approach and utilize both online and offline marketing strategies. SEO can be a big piece; however, it is only one slice of the marketing pie.
By integrating all of today's Web tools such as SEO, social media, pay per click, and blogs, ImageWorks, LLC can turn your site into a lead generation tool.