When you’re tracking the results of your SEO efforts, it’s important to know what type of results to expect. You should look for improved keyword rank for the keywords you’ve built your strategy around. You should also see more traffic to your website. Ultimately, SEO efforts will generate more leads for your business as well as more targeted leads that match the type of customer you’re hoping to attract.
It’s important to understand that SEO is a slow process. However, it is an effective one and yields strong results. To see a difference in your keyword rank and an increase in traffic to your site, it will likely take a few months. In about 6 months after beginning your efforts, you should see an increase in leads. To see more targeted leads and a significant improvement in results, it will likely take 6-9 months. SEO strategy is about long-term results, so it’s important to be patient. However, if you constantly work at your SEO strategy, you will be satisfied with the results.
Optimizing the content you have is a great start to your SEO strategy. However, creating additional content and blogging will boost your website’s Google rank and help you rank for more keywords. Creating new calls to action and offers are essential for capturing leads, so it’s important to add new offers to your site as well. Lastly, social media can help improve traffic to your website as well as establishing your brand’s reputation, which will help you capture more leads.
SEO takes a long time. So, naturally, people wonder if there is any way to speed up their results. There are steps you can take to improve your results in the early stage of your strategy, but it’s important to understand that SEO is still a slow process. The more content you create, the more successful your efforts will be. So, if you’re planning on creating 10 blogs per month, you might consider creating 15 per month for the first few months to give your strategy a boost. Although results will still take time, creating a lot of content can help kick start your strategy.
While you’re waiting for your SEO results, it’s important to be thinking about next steps and keep working on your SEO strategy. In the mean time, it’s important to build relationships with your prospects. Engage them through your content as well as social media. Make sure your voice indicates that you fully understand your audience and what they want. Building a reputation will not only help you engage with your prospects to encourage them to come back to your website, but also to encourage other websites to link to you, which will improve referral traffic. Once you’ve worked on the basics of your SEO strategy, it’s important to continue to expand your reach to maximize your results.
It’s important to have a site fully optimized for every type of search to maximize your chance of a top Google rank. If the task of keeping up to date on the latest SEO trends seems too daunting, don’t be afraid to call in the experts!
While professional SEO services can offer many opportunities to your business, you should never depend on SEO alone for the growth of your business. The companies that thrive on the online world have a comprehensive approach and utilize both online and offline marketing strategies. SEO can be a big piece; however, it is only one slice of the marketing pie.
By integrating all of today's Web tools such as SEO, social media, pay per click, and blogs, ImageWorks, LLC can turn your site into a lead generation tool.