Here is a conversation with John, Matt and Jeffrey Cohen on the future of ImageWorks,LLC.
How did Search Integrations come to life?
Matt: Search Integrations was founded as a millennial-driven digital marketing agency that emerged with an in it to win it attitude for our clients. Whether it was political, advocacy, non-profit or corporate clients, our foundation was to provide a custom digital plan that helped our clients dominate their competition. This included using our proprietary bidding algorithm and our creative digital marketing solutions.
What made Search Integrations unique to ImageWorks?
Jeffrey: I’ve known John Kleinhans for a long time and was always very impressed by his drive and passion. When I met Matthew Trant and the team, I knew that a more in depth future was in store for us due to their creative approach to digital marketing. By combining these firms, we can now offer our clients a full suite of high level services which perfectly fits the vision of what I was looking to do in the expansion of ImageWorks. I am very excited about this merger and look forward to our ability to help clients of every type succeed digitally.
What are you looking forward to about joining the ImageWorks team?
John: I was very excited upon meeting with Jeffery to begin our discussions of a merger. However, when I met the entire team at ImageWorks, I realized the potential of creating what I’ve always dreamed up: a full-service digital marketing agency based in Connecticut that can offer services across New England for our clients. Search Integrations was known as the top digital marketing firm for political campaigns in Connecticut, but our next mission is to be the top digital marketing agency servicing all of New England.
With two teams having come together to form a “full service” agency, how does this benefit a business pairing with ImageWorks for marketing services?
Matt: This means that a business of any size can come to ImageWorks and we can now offer you a 360 ° experience to better reach your audience. Inbound Marketing, Paid Search, SEO, Website Design, Retargeting, Digital Strategy and so much more are now all core components of our dynamic makeup. We’ve truly become a one-stop shop and it’s going to help unlock our client’s complete brand potential.
This town of Vernon has always been familiar to you. What does it mean for you to be able to expand and grow right here in the same town in which you grew up?
John: Being able to start Search Integrations and continue our growth with ImageWorks in Vernon is special to me because of the support this community has shown my family and I over the last 20+ years. This community is home, and it excites me everyday to have the ability to help small businesses right down the street achieve success in the online market.
Rumor has it you’re quite the Google expert. If you could give one piece of advice to business owners, what would it be?
Matt: Businesses of any size need to control their search engine result page (SERP) real estate. Your digital real estate is the first line of contact with potential and existing customers and it must create an impact. Being complete and to the point is crucial as you may only have one, short opportunity to capture new customers. Our team is here to help and find creative ways to put these factors in to place.
On a lighter note, what’s the favorite spot for a client lunch?
John: If we’re down in Southeastern Connecticut- it’s the Flanders Fish Market. If we’re up here in Vernon, Beni’s takes the win. By the way, Jeffrey is partial to Rein’s and Oriental Café, but what does he know?
Everyone has to relax sometime. Go to spot for company happy hour?
Matt: We’re pretty loyal to Rooftop 120 in Glastonbury or Wood n Tap right here in Vernon. They never let us down.
What are you looking forward to the most about the future of ImageWorks?
Jeffrey: Overall, I’m really excited that our team is filled with young, creative and hard working individuals committed to providing next level services and outcomes for our clients. We’re very eager and ready to begin this journey of being a full-service digital marketing agency. As the days of us working together continue to grow, my visions for what we are capable of continues to prosper as well.