A Mobile friendly website is one that automatically adjusts its modals to fit different sized screens on different sized devices. In the past decade we have experienced a massive boost in technology, especially with the creation of smartphones, tablets, and wearable devices. According Peter Roesler’s citation of comScore “ Smartphones account for 20 percent of all search activity, and tablets make up another 9 percent.” (Source) So making your website mobile friendly is becoming increasingly important. Converting your CT website to be mobile friendly is low in cost, helps increase traffic, and helps preserve market share.
Pick up your mobile device whether it is a smartphone, tablet, or wearable and think about how many times you use it to access websites each day. Not having your website built mobile friendly is like taking half of your customers and kicking them out the door. About half of all smartphone owners use their phone to access websites every day. So if your website is not mobile friendly then you are missing out on a huge client base. When you make your website mobile friendly you position yourself above all competitors whose website does not have the same functionality. Finally Google recognizes when your website is mobile friendly
With the huge opportunity to enter the mobile market you can help maintain your market share in your industry. Without a mobile friendly website you can loose traffic to your competitors which will eventually reduce your market share.
If you have an existing website then converting it to be mobile friendly can be fairly inexpensive process and doesn’t take long either. Converting your website will vary in cost depending on the size of your website and the type of services it offers. Although a larger website can be expensive to be converted but it is worth the money since almost one third of your customers are using mobile devices.Since the variety of devices on the market today have different sized screens making your website mobile friendly allows it to adjust to each one.
When your site is designed to be mobile friendly then it will load quickly onto a mobile device. If your website does not have this design then it will take a long time for it to load. The reason that this is so important is a slow loading time may drive customers away.
As the smartphone market continues to take the world by storm it is important that your business and website keep up with the trend. Converting your website to be mobile friendly is not only low in cost but it will help your website gain more traffic and has the potential to increase your market share.
As always, the ImageWorks team is here to help. If you are unsure whether or not your site is mobile, feel free to give us a call, or sign up for our Mobile Website Development Guide.
If you are interested in reading more about Google updates, check out our blog post, "How Does Hummingbird Affect My Website's SEO?"
Responsive design is the standard for websites these days, so you should select a compnay that has reputable experience, crafting and developing responsive websites. Initially, creating a custom responsive site will cost more, but it will immediately benefit your brand and your audience, helping to provide them with a seamless visual experience. Ask any potential agencies for examples of responsive sites they have built, and practice using them on your mobile device, so you can confirm the integrity of their work.