SEO-friendly content is a great way to improve your website's search rankings, but if the structure of your website isn't SEO-friendly, your content won't help. If your website does not rank well on Google for your target keywords, it might be time to consider a redesign to provide your site with a structure that Google will approve of.
The loading speed of your website is essential to its success. Studies have shown that searchers are more likely to click away from a website that takes too much time to load. If you're dealing with an outdated website, it might not load nearly as quickly as newer sites. Not only will a slow-loading website cause searchers to click away, but it can hurt your search rankings as well.
Older websites can have very complicated methods to add or update content. If you have difficulty updating your content, you should consider rebuilding your site in a newer CMS. Systems such as Wordpress make it easy to organize and update content. Click here for reasons to rebuild your website in Wordpress. When you can easily update your content, your site will become more SEO-friendly, as your content can constantly improve. If your site is difficult to change and update, it might be time for a website redesign.
Older websites have a very different look than modern websites. If your website looks extremely cluttered or outdated, a redesign is a good idea. A website that is not aesthetically appealing will hurt your brand, as potential customers will fear that your company is as outdated as your website is. A clean, simple design will make your site look professional and help build trust in your brand.
Another important aspect of an aesthetically pleasing website is a simple color scheme. Websites with too many different colors are overwhelming to viewers and look unprofessional. Your website should stick to a 2-3 color scheme. Not only will a simple color scheme improve the aesthetic of your site, but it will promote brand recognition, as readers will not be distracted and will easily recognize this color scheme and relate it to your brand.
With such a large portion of searches being performed on mobile devices, it's important to ensure that your site is mobile-friendly. However, we are past the age of separate mobile and desktop sites. With technology constantly changing, there are always new outlets to browse the web, meaning that your website should easily integrate into whatever outlet potential customers are using. If your site is not well integrated to different devices, you should consider a rebuild to ensure a wider audience.
A more obvious sign that your site could use a redesign is that it is not yielding the desired results. If people are visiting your site and not taking action, there is clearly room for improvement. If your content and product/service are strong but you still have low conversion rates, a website redesign can help improve your results.
If your business is completely changing direction, your website should change along with it. If your goals or product have changed, your website should reflect these changes. If your company is attempting to reach a new audience, a website redesign can help grab attention. If your company is going through major changes, it's important to redesign your website to reflect these changes.
Websites may not have expiration dates, but there are signs that they’ve gone bad. If your website loads slowly, is difficult to navigate, reflects poorly on your brand, or isn’t mobile friendly, then it’s time for a website redesign. Your website is an important asset to your business and a website redesign can help your business attract more leads and convert those leads into customers.