Let’s face it, if a website features labyrinth navigation, it’s easy not to trust the source. However, if a website’s design and navigation is streamlined to improve the visitor’s experience, then prospects can tell you’ve put the effort in. The same line of thought follows for content quality— if you want to earn a reputation for being an authoritative voice in your industry, consistently provide quality content. Share information that matters to your prospects and visitors. Show your visitors why they should trust you— be a valuable source of information.
According to many statistics, the number of people who use mobile devices to browse websites has grown exponentially in past years, surpassing the number of people using desktop computers for this purpose. mobile devices have experienced a boom in popularity and are in use everywhere for almost every purpose imaginable. Your website must be mobile friendly if you want to appear reputable in the eyes of your prospects (as well as Google, for that matter). Responsive design is the best solution for making your website available on all devices.
One of the easiest (to carry out) methods for increasing your website credibility is to be present on prominent social media networks. Be sure to link your social media accounts to you website. Embrace social media as an opportunity to to answer prospect questions and interact with your customers—it’s useful for drawing in traffic as well! Typically, it’s a good idea to be present on up to three social media platforms.
Be transparent with your company’s policies and procedures up front. Even small tasks, like mentioning your privacy policy and linking it to your email signup can go a long way to proving that you’re a reliable business to be trusted. Include a page on your site where visitors can find and read through your policies and processes. Be sure to include a return policy if you sell products. These tips go beyond appearing trustworthy, they will help avoid issues cropping up in the future.