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Brandon Choquette

Recent Posts

Improving Business Management: The Impact of HubSpot CRM

Posted by Brandon Choquette on Mon, Nov 13, 2023 @ 01:22 PM

In the fast-paced world of modern business, staying ahead of customer relations and data management is pivotal to success. Customer Relationship Management (CRM) systems have become the backbone of dynamic business strategies, and among them, HubSpot CRM stands out as a beacon of innovation and efficiency.

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7 Rookie Blogging Mistakes That Sabotage Your Efforts

Posted by Brandon Choquette on Mon, Feb 27, 2023 @ 01:30 PM

Every year, more organizations are beginning to "get their feet wet" in the digital marketing world through blog posts, designed to educate prospects. However, as organizations have rushed to join in on the content marketing frenzy-- the search engine result pages have become satured with blog posts. If you're going to put in the effort to develop a reliable and informative blog, you'll want to make sure that you stay up-to-date on the best habits for growth. We've helped to grow blogs in the past, so we have an eye for the mistakes that are damaging to a first blogging campaign-- this post covers 7 novice blogging mistakes that sabotage initial efforts.

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Topics: blog tips, blogging

How To Improve Your Website's Credibility

Posted by Brandon Choquette on Mon, Feb 13, 2023 @ 02:30 PM

Credibility is essential for success within an online community. Your business’s website is a first impression for your business, especially when a prospect is looking for relevant information to influence their buying decision. When your website is the only connection your prospects have to you, they don’t yet know if you are trustworthy— and the onus is on you to prove your merit. When your website establishes your company as a credible resource, you can expect more qualified leads, as people tend to buy from the companies they trust and value. This post will discuss a few simple ways to improve your websites’ credibility.

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5 Reasons Why Your Content Marketing Efforts Failed

Posted by Brandon Choquette on Tue, Feb 07, 2023 @ 10:00 AM
Marketing is a difficult and delicate art form, and some would consider it to be as difficult as training to become a Jedi Knight. Content will always be the crowning jewel for gauging your online marketing success. Is your website's content engaging and instructive or is it self-referential and littered with jargon? These are impotatnt questions for business owners to consider as they focus on how they're structuring content. If you aren't doing this constantly, you're missing out on a wide variety of opportunities. To help lift your content marketing from the swamps of Dagobah, we've included five mistakes that often hinder a businesses' plans for content marketing success.

Your Content Was Written By A Fourth Grader

Well, not really, but you get the point. Quality content is the foundation for building trust with readers, leading to increased engagement and higher conversion rates (not in all cases). Admittedly, if your content isn't performing well, you may find that a failure to adhere to the basic rules of quality writing may be the source of the problem. Not only is content quality important for educating prospective customers, but it's essential for satiating Google's fluid SEO requirements.

Your Older Content Has Become Stale

This is similar to the issue of poorly written content, yet it's often more easy to fix, especially if you focus your efforts on creating evergreen content. Consider this, have you ever put a lot of effort into a post that was engaging and on-point when you first published it, yet after a while, it generated fewer and fewer visits?
When content becomes outdated, it becomes more difficult to attract and engage readers, often reflecting poorly on your company's ability to relate to reader's current challenges.

You Don't Have Quality CTA's To Take Readers To The Next Step

This mistake can be quite disheartening, especially if you have taken ample time to create content. However, you can't assume readers will consume your content and magically transform into loyal and engaged customers. Rather, you should gently encourage them to take the next step in the purchase process, which often requires them to click a CTA (which brings them to a landing page where they can access valuable content offers in exchange for some of their basic contact information).
Readers generally anticipate a request for them to take action after reading compelling content (after all, that's the main idea behind marketing-- you want readers to do something based on the information they just received).
Make sure that you place an eye-catching call-to-action on your blog posts. Without it, you are leaving your readers at a dead end.

Inconsistent Posting

Be consistent. While you don't have to post every day, readers will appreciate consistency. By publishing on a consistent basis, readers will look forward to reading your content. At first, it may be difficult to be consistent with blogging; however, it helps if you plan a few posts ahead of time. Your blog's success depends on your goals and the effort you put into creating fresh, interesting, and consistent content. Don't fall into the habit of skipping posting. A short, thought-provoking post is better than nothing. Just don't publish useless posts that do nothing more than clutter your blog so people can't find your good content.

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Topics: content marketing

What Are The Benefits Of Outsourcing Inbound Marketing?

Posted by Brandon Choquette on Mon, Jan 30, 2023 @ 11:30 AM

Inbound marketing usually doesn’t involve a convoluted strategy; however, it requires a lot more work than most businesses expect when they begin. After several weeks of blogging, content creation, social media promotion, and you may realize that you’ve signed yourself up for a lot of work, with seemingly endless responsibilities. But, it doesn’t need to be this way. In fact, that’s why there are companies like us around: customer-centric companies that can help businesses like yours to embrace inbound marketing methodology.

An Inbound Marketing company will have the knowledge, expertise, and necessary team to help your business grow, of course, depending on the specific requirements and goals of your business. So, this post will cover the benefits of hiring a CT Inbound Marketing company on a retainer basis.

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Topics: Inbound Marketing

Marketing Tips: How To Respond To Negative Online Reviews

Posted by Brandon Choquette on Mon, Jan 16, 2023 @ 11:00 AM

Online reputation can be difficult to manage. Today, with so many consumers posting, reading, and sharing online reviews of local businesses, it is critical for every business owner to actively manage and monitor online reviews, which are a major factor in shaping reputation. So what should you do when you get a bad online review? How should you respond when your reputation is on the line? Here are some tips to help you handle the situation.

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Topics: marketing tips, Yelp, negative reviews, online reputation

What Are the Common Reasons for a Website Redesign?

Posted by Brandon Choquette on Mon, Jan 09, 2023 @ 01:43 PM

Besides supplying convenience, websites establish company credibility and brand trust. With the explosive growth of online marketing and digital content consumption, it has become crucial for companies to go beyond  a functioning website,  to have an effective eye-popping masterpiece.

Some businesses may require unique functionality for their website. It may be to support a product or service, generate sales leads, provide information for investors, media or press, and increase brand awareness and more. A good web development firm will be able to guide you on specific measures that can be implemented within the design to help achieve those goals. This post covers a few common reasons why businesses decide to redesign or upgrade their website.

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6 Website Mistakes That Drive Away Visitors

Posted by Brandon Choquette on Tue, Dec 27, 2022 @ 10:26 AM
We all know a good web site when we see it, but what exactly makes a website's design "bad?" This post explores a few common web design mistakes to gain a better understanding of what to look for when seeking to create an excellent user-centered website. Designing a new website can be a complex process-- typically there are many ways to approach problems.
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Topics: CT web design, web design mistakes

Which Outdated Digital Marketing Strategies Should You Abandon In 2023?

Posted by Brandon Choquette on Tue, Dec 20, 2022 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

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Topics: Keyword Strategy, content marketing strategy, Digital Marketing Trends

5 SEO Mistakes That Sabotage Your Page's Ranking Ability

Posted by Brandon Choquette on Mon, Dec 12, 2022 @ 10:14 AM
SEO requires constant research and an ability to stay up-to-date with latest best practices. However,  it's easy  to get left behind in the doldrums of Google's search engine results pages if you can't keep up with new trends and searching patterns. While many white hat SEO professionals do great work for their clients, there are always nefarious black hat SEO practictioners that use ill-advised strategies.

Continue reading to learn common SEO mistakes that could lead to low page ranking. Avoiding these common mistakes will open up more opportunities for natural SEO growth.
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Topics: SEO strategy, SEO Mistakes

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