Using videos on your site is an effective method for increasing engagement and traffic, as you have the ability to entertain, educate, and built trust with your viewers in a more nuanced way than text can provide. Implementing short instructional videos on your site can be an appealing way to introduce educational concepts, demonstrate how to use your products and show off client success stories. If you want to take further steps, you can even add additional functionality and calls-to-action (CTA’s) to your video to increase engagement. In this post, we will discuss how to best utilize video marketing on your businesses’ website.
Some younger customers prefer to interact with businesses on social media. Think of all the times when someone has used Twitter to tweet at your business, asking pertinent questions about your products or services. If it hasn’t happened yet, you have something to aim for. Replying to business questions through video is a useful way to provide a personal interaction that engages readers and brings viewers to your site. Of course, reply videos should be brief and don’t necessarily necessitate high-end production. You can keep these reply videos to add to a FAQ page later on.
An “about-us” page is typically used to introduce your business to the world, so why not talk directly to your site visitors using video? You can make a video introducing your business in order to showcase your brand’s unique personality. Of course, we suggest that you still write a brief statement about your business so your visitors have the choice over the way they digest your information.
Even though there will be a sizeable amount of online purchases this year, there is still a large demographic of buyers who aren’t quite willing to pay for something they can’t see in full detail. This is the main reason why it’s important to create an engaging video that shows your product in use. For example, if you sell specialty rakes, create a quirky video that shows you using said rake.
Ultimately, the success of most modern video campaigns depend on how well the creator married the element of storytelling with the latest technological innovations. Your business video’s message should not only be clear but interesting as well, and the most relevant tools should be used to convey that message. If you a let a team of professionals handle these tasks for you, you and your staff will have all the time in world to focus on the core competencies of the business. After all, these videos are being produced to get more customers, right?