Savvy marketers are always looking for new tool sets to add to their ever-expanding toolbox. In the past few years, we have witnessed the rise of video market’s prominence. According to brainshark, "93% of marketers use video for online marketing, sales, or communications," and it makes sense too as a reported "65% of video viewers watch more than 3/4 of a video" (Source).
Using videos on your site is an effective method for increasing engagement and traffic, as you have the ability to entertain, educate, and built trust with your viewers in a more nuanced way than text can provide. Implementing short instructional videos on your site can be an appealing way to introduce educational concepts, demonstrate how to use your products and show off client success stories. If you want to take further steps, you can even add additional functionality and calls-to-action (CTA’s) to your video to increase engagement. In this post, we will discuss how to best utilize video marketing on your businesses’ website.
Use Videos To Reply To Customer Questions
Some younger customers prefer to interact with businesses on social media. Think of all the times when someone has used Twitter to tweet at your business, asking pertinent questions about your products or services. If it hasn’t happened yet, you have something to aim for. Replying to business questions through video is a useful way to provide a personal interaction that engages readers and brings viewers to your site. Of course, reply videos should be brief and don’t necessarily necessitate high-end production. You can keep these reply videos to add to a FAQ page later on.
Use A Professional Video To Make Your “About Us” Section More Interesting
An “about-us” page is typically used to introduce your business to the world, so why not talk directly to your site visitors using video? You can make a video introducing your business in order to showcase your brand’s unique personality. Of course, we suggest that you still write a brief statement about your business so your visitors have the choice over the way they digest your information.
Create Videos That Demonstrate Your Products In Use
Even though there will be a sizeable amount of online purchases this year, there is still a large demographic of buyers who aren’t quite willing to pay for something they can’t see in full detail. This is the main reason why it’s important to create an engaging video that shows your product in use. For example, if you sell specialty rakes, create a quirky video that shows you using said rake.
Make Sure To Share Your Videos Through Social Media
If you have invested the time and resources to create a high-quality engaging video that is useful for your audience and you’ve embedded it on your website, don’t stop there! Increase your posts’ reach by posting the video on all of your social media sites for your audience to digest and share with their followers. Regardless of the type of video you have created, you want to use any valuable opportunity to tell your story and construct an emotional bond with your viewers.Note:
It's important that you don't overstimulate your site visitors with one page loaded with videos. If you have ever stumbled across a legion of embedded YouTube videos on a site, you will understand just how painful it is. Instead, you should put one video per landing page, so that search engine can help you, indexing each video individually. You've taken the time to create a video, so don’t let a poor user experience get in the way.ImageWorks, LLC | CT Video Marketing
Ultimately, the success of most modern video campaigns depend on how well the creator married the element of storytelling with the latest technological innovations. Your business video’s message should not only be clear but interesting as well, and the most relevant tools should be used to convey that message. If you a let a team of professionals handle these tasks for you, you and your staff will have all the time in world to focus on the core competencies of the business. After all, these videos are being produced to get more customers, right?
