In today's day and age, having a website is a must, but you can't just have a website anymore. Website design and optimization are an important part of any company's online presence. After all, there are so many different things you can do with a website and its design to improve your business, traffic, and lead generation. Take it from us, ImageWorks recently redesigned our own website and we've seen a significant change in our business already!
If your website has some great looks, and user experience, you will surely see an increase in the number of clicks and responses from customers. To help you with your web design research here is some recent data gathered by HubSpot. After reading through some of these facts and figures you should gain a better understanding of how you can use web design and optimization to better your company's website!
Statistics to consider about web design and optimization.
1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy)
2) $1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)
3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote
4) The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla)
5) Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)
6) 78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)
7) 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications. (Source: MarketingSherpa)
8) A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds. (Source: Go-Globe.com)
9) 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)
10) 62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)
11) Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience level, 23% say they’re behind the times, and 4% say they’re hopeless. (Source: eMarketer
12) 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. (Source: Marketing Charts)
13) Only 55% of companies are currently conducting any online user experience testing. (Source: Econsultancy)
14) While 78% of marketers reported that their broader marketing campaigns were at least somewhat driven by website optimization results, only 47% of marketers indicated that their web design or product development actually changed as a result of optimization lessons. (Source: MarketingSherpa)
15) More than 9 out of 10 respondents (95%) agreed with the statement that "good user experience just makes sense." (Source: Econsultancy)