Someone asked me the other day where I get my news from, and “Twitter” was my automatic response. While I still get the content from news-worthy sites like CNN or AP, it’s not like I’m combing their homepage anymore but rather clicking a quick link to exactly what I’m looking for. And I don’t have to search far for the public’s comments. Simply by exiting the article, I can see how my friends and even people I don’t know are responding to the story through Twitter as well. Since Twitter is acting as a “second screen” for me and many other consumers, brands should be aiming to become part of this social commentary and push out their messages to the millions of users using real-time marketing. And that’s exactly what Oreo is doing.
Topics: Lead Generation, Social Media Marketing, responsive websites, Oreo, Twitter, content marketing, content marketing campaign, Inbound Marketing, digital marketing, social networking, branding, visual content