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10 Tips for Writing Engaging Content

Posted by Sarah Gamache on Mon, Aug 28, 2023 @ 09:00 AM

In today's digital age, there is more content available than ever before.  This means that businesses and individuals need to create content that is engaging and interesting in order to stand out from the crowd.

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Topics: digital marketing, quality content

How to Perform a Content Audit

Posted by Liza Cormier on Wed, Jul 15, 2020 @ 12:00 PM

A content audit can help you determine the performance of your website’s content and how you can improve upon it. A content audit is more than just reading through your website’s content. For an effective content audit, you’ll need to rely on some online tools to help get the data you need. If you think it’s time for a content audit, keep reading to find out what you’ll need and how to perform one. 

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Topics: quality content, Content Audit

Do's and Don'ts For Creating Compelling Infographics

Posted by Dean Ravenola on Sun, Nov 17, 2019 @ 02:04 PM

Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.

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Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends

How Do I Write A Blog Post?

Posted by Courtney Luginbuhl on Wed, Apr 01, 2015 @ 08:23 AM

Attempting to write and plan a blog post can be overwhelming. It seems like there are so many things to remember and plan. Don’t give up yet if you can’t seem to find your footing. We have created seven steps to help you with the process of blog writing.

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Topics: blog post, blog tips, personalized content, long tail keywords, quality content, blogging, blog topic

6 Inbound Marketing Benefits To Grow Your Business

Posted by Brandon Choquette on Wed, Feb 11, 2015 @ 12:45 PM

In today’s marketing environment, it is essential to have some semblance of an inbound marketing strategy. Customers have more control over the information they consume; so inbound marketing techniques are able to enable businesses to reach their prospects in a targeted and relevant manner. If executed properly, inbound marketing has the potential to enhance your brand, generate quality leads and improve sales.

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Topics: CT website design, helpful content, CT Inbound Marketing, Outbound Marketing, connect with prospects online, quality content

How Has Content Marketing Changed? - SEO Tips From Mad Men

Posted by Brandon Choquette on Wed, Jul 23, 2014 @ 11:37 AM

The hit AMC drama, Mad Men, has painted a romanticized portrait of the golden age of advertising. Brand messaging was created and signed off over drinks and cigarettes; a creative tag line was all you needed for success; and TV, print, and radio were your only options as a marketer. Cut to 2014 and the Mad Men mystique seems like nothing more than a fairytale. Print is dying, you can't smoke indoors, and online ads are limited by character counts and how large of a bid you can afford.The golden age of advertising may seem like a fantasy, but is it really gone? Not entirely. The spirit Mad Men portrays has not died; in fact, it is more alive than ever, specifically in Social Media and SEO campaigns.

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Topics: Social Media Marketing, SEO Tips, content marketing, marketing tips, quality content

How to Create an Amazing Quality Content Blog Post (Infographic)

Posted by Kristina Chester on Wed, Feb 05, 2014 @ 02:27 PM

Writing a blog post isn't always the easiest of tasks, and sometimes when you really push yourself, you find that the quality of work can suffer. When you sit down to write a blog, sometimes it's best to keep in mind that there are certain guidelines you should follow if you want to come up with some truly great quality content.

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Topics: blog content planning, quality content, Blog Posts

How Can I Improve My SEO?

Posted by Kristina Chester on Fri, Dec 13, 2013 @ 03:59 PM

We know how important it is to rank in search engines to ensure your business gets found. However, the art of getting found on the internet isn't always an easy task.

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Topics: SEO, Search Engine Optimization, Search Engine Marketing, quality content

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