A content audit can help you determine the performance of your website’s content and how you can improve upon it. A content audit is more than just reading through your website’s content. For an effective content audit, you’ll need to rely on some online tools to help get the data you need. If you think it’s time for a content audit, keep reading to find out what you’ll need and how to perform one.
Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.
Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends
Attempting to write and plan a blog post can be overwhelming. It seems like there are so many things to remember and plan. Don’t give up yet if you can’t seem to find your footing. We have created seven steps to help you with the process of blog writing.
In today’s marketing environment, it is essential to have some semblance of an inbound marketing strategy. Customers have more control over the information they consume; so inbound marketing techniques are able to enable businesses to reach their prospects in a targeted and relevant manner. If executed properly, inbound marketing has the potential to enhance your brand, generate quality leads and improve sales.
The hit AMC drama, Mad Men, has painted a romanticized portrait of the golden age of advertising. Brand messaging was created and signed off over drinks and cigarettes; a creative tag line was all you needed for success; and TV, print, and radio were your only options as a marketer. Cut to 2014 and the Mad Men mystique seems like nothing more than a fairytale. Print is dying, you can't smoke indoors, and online ads are limited by character counts and how large of a bid you can afford.The golden age of advertising may seem like a fantasy, but is it really gone? Not entirely. The spirit Mad Men portrays has not died; in fact, it is more alive than ever, specifically in Social Media and SEO campaigns.
Writing a blog post isn't always the easiest of tasks, and sometimes when you really push yourself, you find that the quality of work can suffer. When you sit down to write a blog, sometimes it's best to keep in mind that there are certain guidelines you should follow if you want to come up with some truly great quality content.
We know how important it is to rank in search engines to ensure your business gets found. However, the art of getting found on the internet isn't always an easy task.