ImageWorksBlog

All websites should have good content. So how do you know whether or not your content is good? A content audit can help you determine its performance and improve your website’s quality. If you think a content audit is something that would benefit your website, keep reading to learn more about what a content audit is and why it’s important. 

Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.

There are several components that need to work together to ensure your website is appealing and informative. People want to visit a site that answers their questions and is appealing to navigate through. This article discusses what components your CT website needs to succeed.  

To create an effective buyer persona is to consider many important characteristics to understand who exactly you are trying to target. This will help you communicate with them on a personal level and understand their wants and needs. It's easier to create a creative message that stands out when you have an idea of who it is going to appeal to. This article will provide some of those characteristics you should consider when trying to start a new inbound marketing campaign. 

Who Are You Trying To Target?

When you start a new marketing campaign, it's important to narrow down who you are specifically trying to appeal to. You should consider  name, age, location, income, education, profession, ranking in the business,  and maybe a vague description of appearance. It's important to know them like they are your best friend next door neighbor. The most successful buyer personas are often based on market research and interviews of your actual customers. Knowing who you are trying to specifically target will nurture a successful marketing campaign to  effectively create an appropriate marketing message and achieve targeted goals. If you don’t consider your buyer persona, your content is not going to be as relevant to your audience. This means you miss out on the opportunities to connect on a personal level with customers and build trusting relationships. Building a buyer persona will help you relate to them and understand their needs from their perspective. 

The growing technological world creates unlimited possibilities that allow for businesses even small businesses alike to expand. The Internet allows businesses to increase visibility, reach and sales, as well as expand to larger audiences. Understanding the benefits of utilizing the Internet can maximize the potential of your organization and teach you to adapt as the online world changes and grows.

Creating your identity represents what distinguishes your brand from the competition. Establish an identity exhibited through your brand by content, color, images and an effective strategy.  A valuable brand maintains a consistent identity reflecting your business' values. This article will explain the components it takes to build an effective corporate identity. 

Your audience wants to understand you and know they can trust you. They want you to dedicate time to connect and engage with them. Prove that want you to help them achieve their goals and fulfill their needs. Offer relevant content and conversation that inspires them to learn more. They key to growing is humanizing your brand and showing people you are not just another corporate robot. This article will describe a few tips to get you started with your online marketing strategy.