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Content marketing is an essential part of any successful businesses’ online marketing strategies. Before creating content, it’s important to create target buyer personas so you can tailor your content appropriately. When establishing buyer personas, consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you more accurately target your digital content.

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.