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How to Create Buyer Personas for Your Marketing Strategy

Posted by Dean Ravenola on Thu, Jan 09, 2020 @ 10:15 AM

Content marketing is an essential part of any successful businesses’ online marketing strategies. Before creating content, it’s important to create target buyer personas so you can tailor your content appropriately. When establishing buyer personas, consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you more accurately target your digital content.

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Topics: buyer personas, Creating Buyer Personas, 2020 Marketing, Digital Marketing 2020, Digital Marketing Applications

5 Handy Online Resources for Digital Marketing

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:17 PM

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

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Topics: online marketing, online lead generation techniques, digital marketing, Digital Marketing Trends, Digital Marketing for Small Businesses, Digital Marketing Tips, Digital Marketing 2020, Digital Marketing Tools, Digital Marketing Applications, Digital Marketing blogs

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