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Top SEO Trends for 2020

Posted by Dean Ravenola on Fri, Jan 17, 2020 @ 12:26 PM

2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Future of SEO, SEO Marketing, Local SEO, SEO Trends, SEO content, SEO strategy 2020, SEO trends 2020, SEO 2020

What is the BERT Google Algorithm Update?

Posted by Dean Ravenola on Sat, Dec 07, 2019 @ 11:11 AM

One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.

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Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Google Algorithm, Future of SEO, Google updates, Google, SEO Company, SEO Marketing, Changes to Google, SEO Trends

How Do I Optimize My Website for Voice Search?

Posted by Jeffrey Cohen on Thu, Dec 05, 2019 @ 02:48 PM

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

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Topics: SEO, SEO Tips, SEO strategy, internet marketing tips, blog tips, blogging tips, Voice Search Optimization, Voice Search, Digital Marketing Tips, SEO Trends

How to Create Content Optimized for SEO

Posted by Dean Ravenola on Mon, Nov 04, 2019 @ 01:05 PM

Writing content for Search Engine Optimization is an incredibly important skill when creating any kind of online copy. Whether you are writing about a new line of products or discussing the different services you offer, tailoring your content for SEO can drive significantly more traffic to your website by helping people browsing the web easily find your content. Let's explore the basics of creating content for SEO...

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Topics: SEO, SEO Tips, SEO Marketing, SEO Basics, SEO Factors, SEO in 2019, SEO content

20 Stats to Help You Plan Your 2020 Marketing Strategy [Infographic]

Posted by Dean Ravenola on Thu, Oct 17, 2019 @ 01:38 PM

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.


To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

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Topics: SEO Tips, SEO strategy, content marketing strategy, Infographics, Social Media Strategy, marketing technology, marketing tech, 2020 Marketing, Digital Marketing 2020

The Most Important Key Marketing Indicators for SEO

Posted by Dean Ravenola on Fri, Sep 27, 2019 @ 09:21 AM

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

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Topics: SEO, SEO Tips, SEO strategy, seo performance, SEO Company, SEO Marketing, SEO Basics, SEO Trends, User Interaction and SEO, SEO in 2019

Guide to SEO in 2019: Tips for SEO Beginners [Infographic]

Posted by Catherine Hatch on Wed, Jul 24, 2019 @ 09:30 AM

SEO is an important part of your digital marketing strategy, but optimizing your content can often feel like a daunting task. One of the factors that makes SEO so difficult is that best SEO practices are changing constantly. As Google continues to update its search algorithms, it’s essential to adapt to continue to improve your search ranking.

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Topics: SEO Tips, SEO Trends, SEO in 2019

How to Optimize Images Within Your Content for SEO

Posted by Catherine Hatch on Fri, Jul 19, 2019 @ 11:02 AM

The importance of establishing a presence on Google can’t be overstated. When business websites have a presence in Google rankings for their target keywords, they see a dramatic increase in traffic and sales. Most people who have attempted SEO understand the importance of properly tailoring written content, but many people don’t know what image SEO is just as important. As the Internet becomes increasingly visual, it’s essential to incorporate images into your content and optimize these images for SEO. We have the tips that can help!

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Topics: SEO Tips, Image Optimization, Image SEO

How Do I Write SEO-Friendly Content for My Website?

Posted by Catherine Hatch on Thu, Jun 13, 2019 @ 10:21 AM

When writing the content for your website, it’s important to consider your Google rank. While strategies like blogging can be great for SEO, it’s important that the content for the actual pages of your site are properly optimized to maximize your Google rank. Without using SEO strategy, it will be difficult for your site to rank, meaning it will be difficult for potential customers to find you. Wondering how to write content for your website that Google will like? Follow these tips.

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Topics: SEO, SEO Tips, Search Engine Optimization

How Does a Website Redesign Affect SEO?

Posted by Catherine Hatch on Fri, Nov 30, 2018 @ 10:05 AM

If your website is starting to look old or outdated, or you’re realizing it’s slow and unresponsive, it might be for a redesign. A complete website redesign is a big undertaking, but it can lead to increased traffic to your site, more leads closed, and a overall better impression on your visitors. When considering a website redesign, many people wonder what will happen to their SEO. Will your rank improve? Will you lose the SEO progress you’ve already built? We have the answers you’re looking for. 

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Topics: SEO, website redesign, SEO Tips, Website Rebuild

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