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Social media isn’t just about keeping up with what your friends and family did over the weekend. Now, various platforms have become marketing hubs that allow businesses to target a specific audience to make users aware of the products or services they offer, and because so many people use social media, it’s a great opportunity for businesses to spread brand awareness.

With the creation of popular social media platforms such as twitter, Instagram and snapchat, Facebook has been a leading platform and continues to be the most popular. The amount of users on Facebook creates a very high chance of engaging with customers of all types.  Depending on what kind of business you’re in, there are many age demographics to target your brand too. The way to get users to actually find your brand is to use various marketing tools to creating engaging content. If you have a business and want to optimize how to reach your target audience, here are a few tips to doing so through Facebook.

Has your business created a company Facebook page?

Did you invite your employees, customers, and industry partners to like your page?

Have you optimized your Facebook page info?

Are you regularly posting engaging content?

Have you tried promoting your page?

Are you using Facebook Analytics?

If you answered no to any of the questions above, this article is for you! With over 2 billion users on Facebook every day, businesses that do not have an active Facebook presence in 2020 are missing out on a plethora of potential customers and branding opportunities. Even if your company created a Facebook business page, ask yourself: has your page been routinely pumping out compelling content? Or is your Facebook business page just sitting there collecting virtual dust? This is where a social media marketing plan comes in handy. Your social profiles need to do more than just simply exist if you want to see results. Your Facebook company page needs to engage your audience while expanding your network.

Still unconvinced about the benefits of social media marketing on Facebook? Check out the infographic below with 10 facts about Facebook that prove the  importance of social media marketing in 2020.

With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

Facebook is widely popular among all different age groups, demographics, and even across different continents. Because of its popularity, smart businesses establish a presence on Facebook to reach their current and potential customers. Facebook is a useful marketing tool, but if your business isn’t using Facebook ads to promote your content, you’re not making the most of it. We’ve compiled a list of the top reasons why you should use Facebook ads to promote your business.

One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.

Businesses are facing new challenges on Facebook because of adjustments to its news feed algorithms. These changes make it harder than ever for businesses to obtain visibility on their audience’s news feeds. These changes mean one thing: businesses need to spend money to achieve visibility. Because Facebook ads are more important than ever, business owners will need to know best practices to ensure the most successful Facebook ads possible. We’ve compiled a list of tips to help you create a successful Facebook ad.