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Black Friday Strategy: Is It Ever Too Early to Start Planning?

Posted by Sarah Gamache on Mon, Sep 25, 2023 @ 10:46 AM

As the holiday season approaches, businesses are gearing up for one of the most anticipated shopping events of the year – Black Friday. The significance of this sales extravaganza cannot be understated, as it marks the beginning of the holiday shopping rush. But the question on every marketer's mind remains: Is it ever too early to start planning for Black Friday? In this blog post, we'll delve into the optimal planning timeline, strategic campaign preparation, and effective retail strategies that companies employ to make the most out of this high-stakes event.

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Topics: CT Inbound Marketing, E-Commerce

How Do I Start A Successful E-Commerce Website?

Posted by Stephen Pace on Fri, Jul 24, 2015 @ 03:47 PM


If you want to start an E-commerce it is a huge commitment of time and money but can end up making your business much more successful. Many companies run an exclusive E-commerce business like Amazon or eBay and others have one to complement their stores like L.L.Bean or Macy’s. There is a huge difference between having an E-commerce website and having a successful one. Here are a few things to pay attention to that will make your make E-commerce website stand out from the rest.

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Topics: E-Commerce

How To Do Keyword Research For SEO

Posted by Brandon Choquette on Wed, Jan 21, 2015 @ 10:55 AM

Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.

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Topics: Social Media Marketing, SEO, E-Commerce, Google, inbound marketers, pay per click

Characteristics of the Best Ecommerce Sites

Posted by Danielle Allard on Mon, Feb 25, 2013 @ 11:24 AM
Have you ever entered a store and were so overwhelmed by chaos and messy displays that you walked out almost immediately? Well, if you have an improperly designed online store, instead of walking out, a visitor who clicks on your mess of a website will navigate away from your page probably for good. If your website includes ecommerce, there are certain best practices that should be followed in order for your website to be effective. Good ecommerce websites can decrease costs and lead time, increase sales, increase global reach, and ultimately generate more revenue for your business. If you have ecommerce on your website, read the following characteristics of the best ecommerce sites to ensure that your business is offering its customers the best solution available. 

  1. Thoughtful product descriptions. The description of your product is one of the most important elements of selling a product online. The description can make or break the sale. The likelihood that the manufacturer's description is enough to sell a customer on the product is small. Your product description should reflect the voice of your brand and business, not to mention the image that it is describing. When thinking of how to describe the product, it helps to keep in mind why the customer is looking for the product in the first place. Be descriptive! While customers enjoy the fact that they don't have to leave their homes in order to buy a product, they are not able to physically touch the product. Use as many descriptive words as possible and remember to highlight the most important features.

  2. High quality photos. The images of your product are just as important as the description. You'll want to use the highest quality photos available and include multiple perspectives for your customer to get the full visual representation of your product. Make sure that the image can be enlarged without becoming distorted or pixilated. The better the photo, the less questions your customer will have about the product, which means they are more likely to actually purchase it. 

  3.  Visible policies. Customers will want to know what happens if your product does not suit their needs, who to call if they have questions, and what your policies are in general. An effective website that includes ecommerce will inform its customers of its return policies, customer service hours, FAQs, delivery dates and more. Don't make your customer look around for these answers. Have them readily available and easily acccessible. 

  4. Clear call-to-action buttons. Your website should clearly display buttons that invite your visitor to take action. These buttons should be spread throughout your website and advertise different products. These buttons should lead to landing pages that either have form or purchase options. Make sure that your buttons are visually attractive and easily understood. 

Having a successful ecommerce website takes thought and planning. Download our FREE guide for more tips on how your business can improve its ecommerce now. 
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Topics: Lead Generation, web design, internet marketing tips, website traffic, E-Commerce, Ecommerce

e-commerce Awareness- A CT eCommerce Company Explains

Posted by Jesse Cohen on Thu, Jul 19, 2012 @ 01:39 PM

eCommerce, or Electronic Commerce, is the purchasing and selling of products and services over the Internet. Establishing an online shopping cart for your business can be a potentially lucrative investment. There are many excellent eCommerce programs that can be integrated into your website. However, good software alone does not make an eCommerce system work. There are several key components to any great E-Com business, and we’ll highlight those below.

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Topics: sales, E-Commerce, Ecommerce, Ecom, ecomerce, E-Commerce Software

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