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How Do I Start A Successful E-Commerce Website?

Posted by Stephen Pace on Fri, Jul 24, 2015 @ 03:47 PM


If you want to start an E-commerce it is a huge commitment of time and money but can end up making your business much more successful. Many companies run an exclusive E-commerce business like Amazon or eBay and others have one to complement their stores like L.L.Bean or Macy’s. There is a huge difference between having an E-commerce website and having a successful one. Here are a few things to pay attention to that will make your make E-commerce website stand out from the rest.

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Topics: E-Commerce

How To Do Keyword Research For SEO

Posted by Brandon Choquette on Wed, Jan 21, 2015 @ 10:55 AM

Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.

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Topics: Social Media Marketing, SEO, E-Commerce, Google, inbound marketers, pay per click

10 Questions You Should Ask Before Hiring a Web Design Firm

Posted by Danielle Allard on Wed, Mar 20, 2013 @ 02:05 PM

Choosing a web design firm is no easy task. Businesses have thousands of options available to them, and the Google search results alone can prove to be overwhelming. A website is a fundamental marketing tool for your business and one of the key factors in determining its success. That being said, choosing the right web design firm to support your needs is critical. Before deciding on which web design firm to work with, you should outline what you want your site to do. Will visitors be purchasing products or services from your site, requiring an e-commerce shopping cart? Do you need a basic site that will be primarily used for contact information? Laying out your needs and wants beforehand will help to narrow down which web design firm can give you the best results. When you're ready to start the process of selecting a firm, there are certain questions you'll want to have the answer to before making your final decision. Use the following list to help you decide which web design firm is best for your business.

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Topics: SEO, website redesign, web design, website development, Search Engine Optimization, Web development, Web Developers, cms, Web Marketing, website traffic, E-Commerce, CT web design, Web Content

Characteristics of the Best Ecommerce Sites

Posted by Danielle Allard on Mon, Feb 25, 2013 @ 11:24 AM
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Topics: Lead Generation, web design, internet marketing tips, website traffic, E-Commerce, Ecommerce

Using the New Facebook Card in Your Facebook Marketing Strategy

Posted by Danielle Allard on Fri, Feb 01, 2013 @ 12:38 PM
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Topics: Social Media Marketing, internet marketing tips, Web Marketing, Facebook, E-Commerce, social networking, marketing essentials

How Much Does a Website Cost?

Posted by Danielle Allard on Fri, Jan 25, 2013 @ 01:28 PM

ImageWorks does web design in Connecticut, but works with clients from all over the United States. No matter their geographical location, one of the first questions we receive in terms of web design, is how much does a website cost. We don't blame them, of course. Everyone has a budget and every business is looking to make the most of their dollar. The problem is, there is not a simple answer to the question of how much does a website cost. Asking this question is like asking how much a house costs. What type of house are you interested in? What areas are you looking in? What are your requirements for this house? Who is building it? It's a very similar process for designing a website. The cost will ultimately be determined by what you need the site to do and who is building it. 

In terms of the actual building process, there are many elements that must be considered when determining the final price.

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Topics: web design, copywriting, Content Management System, E-Commerce, Ecommerce, CT web design, Web Content

e-commerce Awareness- A CT eCommerce Company Explains

Posted by Jesse Cohen on Thu, Jul 19, 2012 @ 01:39 PM

eCommerce, or Electronic Commerce, is the purchasing and selling of products and services over the Internet. Establishing an online shopping cart for your business can be a potentially lucrative investment. There are many excellent eCommerce programs that can be integrated into your website. However, good software alone does not make an eCommerce system work. There are several key components to any great E-Com business, and we’ll highlight those below.

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Topics: sales, E-Commerce, Ecommerce, Ecom, ecomerce, E-Commerce Software

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