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Marketing is a difficult and delicate art form, and some would consider it to be as difficult as training to become a Jedi Knight. Content will always be the crowning jewel for gauging your online marketing success. Is your website's content engaging and instructive or is it self-referential and littered with jargon? These are impotatnt questions for business owners to consider as they focus on how they're structuring content. If you aren't doing this constantly, you're missing out on a wide variety of opportunities. To help lift your content marketing from the swamps of Dagobah, we've included five mistakes that often hinder a businesses' plans for content marketing success.

Your Content Was Written By A Fourth Grader

Well, not really, but you get the point. Quality content is the foundation for building trust with readers, leading to increased engagement and higher conversion rates (not in all cases). Admittedly, if your content isn't performing well, you may find that a failure to adhere to the basic rules of quality writing may be the source of the problem. Not only is content quality important for educating prospective customers, but it's essential for satiating Google's fluid SEO requirements.

Your Older Content Has Become Stale

This is similar to the issue of poorly written content, yet it's often more easy to fix, especially if you focus your efforts on creating evergreen content. Consider this, have you ever put a lot of effort into a post that was engaging and on-point when you first published it, yet after a while, it generated fewer and fewer visits?
When content becomes outdated, it becomes more difficult to attract and engage readers, often reflecting poorly on your company's ability to relate to reader's current challenges.

You Don't Have Quality CTA's To Take Readers To The Next Step

This mistake can be quite disheartening, especially if you have taken ample time to create content. However, you can't assume readers will consume your content and magically transform into loyal and engaged customers. Rather, you should gently encourage them to take the next step in the purchase process, which often requires them to click a CTA (which brings them to a landing page where they can access valuable content offers in exchange for some of their basic contact information).
Readers generally anticipate a request for them to take action after reading compelling content (after all, that's the main idea behind marketing-- you want readers to do something based on the information they just received).
Make sure that you place an eye-catching call-to-action on your blog posts. Without it, you are leaving your readers at a dead end.

Inconsistent Posting

Be consistent. While you don't have to post every day, readers will appreciate consistency. By publishing on a consistent basis, readers will look forward to reading your content. At first, it may be difficult to be consistent with blogging; however, it helps if you plan a few posts ahead of time. Your blog's success depends on your goals and the effort you put into creating fresh, interesting, and consistent content. Don't fall into the habit of skipping posting. A short, thought-provoking post is better than nothing. Just don't publish useless posts that do nothing more than clutter your blog so people can't find your good content.

When you think of content creators, you might think of TikTok stars and Instagram influencers. Did you know that content creation can be applied to your business to drive traffic? Content marketing is a way for you to organically reach your target audience and generate more website visitors. Here’s how creating content can grow your business.

LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.

More often than not, companies will try to ramp up the amount of content they create in order to see more results. But the problem with this tactic is that you’re putting less meaningful content out into the world, when the important thing is to remember your strategy behind it. In leaning too much toward content creation, it’s easy to lose sight of all the other important elements of content marketing. Let’s go over those elements so you can ensure you’re focusing on the right tactics for successful marketing. 

No one could’ve predicted the impact COVID-19 would have across business activities, especially marketing. Throughout the last few months, many businesses have somewhat or completely halted their marketing efforts, as they know their target audience isn’t interested in engaging with them. It’s been trying times, but in adversity lies opportunity, and many businesses may not know how much success their digital marketing efforts could yield right now.

Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.

Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.

Many businesses understand the importance of a good content marketing strategy to help grow your business. One of the most important parts of a strong content marketing strategy is the creation of quality content that your customers want to read. To produce quality content, you need a good copywriter. We’ve compiled a list of the top attributes that a good copywriter should have to help you find the right one to help grow your business.

(ImageSource: Writix)

Content marketing is one of the best ways to grow your business. Content marketing involves creating written, visual, and video content that will attract potential customers to your website. Your strategy will involve offering value to your potential customers through educational and informative content they want to use. When developing a content marketing strategy, you might attempt to do it yourself or hire a content marketing agency to assist you. In either case, there are a few questions to which you should have the answers to make sure your strategy is focused on getting the right people to your site.

Have you ever written a blog post and thought to yourself, “Man, that was a good idea. It’s a shame I can only share it once!” We know the feeling. Often times, bloggers want to recycle old content because the post didn’t perform as well as they’d hoped the first time around or because it’s really just that good. However, simply copying and pasting an old blog and reposting it will downgrade your rank on Google. You can still recycle your old blog content, though. You just have to be strategic. Read below for tips on recycling old blog content to make old ideas fresh and reshare important insight’s you’ve discovered.