LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.
More often than not, companies will try to ramp up the amount of content they create in order to see more results. But the problem with this tactic is that you’re putting less meaningful content out into the world, when the important thing is to remember your strategy behind it. In leaning too much toward content creation, it’s easy to lose sight of all the other important elements of content marketing. Let’s go over those elements so you can ensure you’re focusing on the right tactics for successful marketing.
No one could’ve predicted the impact COVID-19 would have across business activities, especially marketing. Throughout the last few months, many businesses have somewhat or completely halted their marketing efforts, as they know their target audience isn’t interested in engaging with them. It’s been trying times, but in adversity lies opportunity, and many businesses may not know how much success their digital marketing efforts could yield right now.
Topics: content marketing
Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.
Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends
Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.
Many businesses understand the importance of a good content marketing strategy to help grow your business. One of the most important parts of a strong content marketing strategy is the creation of quality content that your customers want to read. To produce quality content, you need a good copywriter. We’ve compiled a list of the top attributes that a good copywriter should have to help you find the right one to help grow your business.
Content marketing is one of the best ways to grow your business. Content marketing involves creating written, visual, and video content that will attract potential customers to your website. Your strategy will involve offering value to your potential customers through educational and informative content they want to use. When developing a content marketing strategy, you might attempt to do it yourself or hire a content marketing agency to assist you. In either case, there are a few questions to which you should have the answers to make sure your strategy is focused on getting the right people to your site.
Have you ever written a blog post and thought to yourself, “Man, that was a good idea. It’s a shame I can only share it once!” We know the feeling. Often times, bloggers want to recycle old content because the post didn’t perform as well as they’d hoped the first time around or because it’s really just that good. However, simply copying and pasting an old blog and reposting it will downgrade your rank on Google. You can still recycle your old blog content, though. You just have to be strategic. Read below for tips on recycling old blog content to make old ideas fresh and reshare important insight’s you’ve discovered.
Technology is constantly changing, meaning businesses are constantly updating their content marketing strategies to stay on top of the latest trends. This demand is even greater for B2B businesses, as they’re hoping to establish themselves as leaders in their industries to other leaders in their respective industries. Because B2B businesses are always looking to stay on top of the latest content marketing trends, Business2Community posted a handy infographic to help keep B2B businesses informed. Check it out below!
Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers.