Creating content and advertisements that are targeted to a specific audience is an important part of your digital marketing strategy. However, after you create this content, you also need to make sure it reaches the correct audience. There are many different factors that marketers consider when targeting ads, but one of the most important factors is location. If you have a local business in Connecticut, traffic coming from California won’t do you much good. For this reason, digital marketers use tactics to make sure your ads are targeted to the correct location.