As a marketer, mobile websites are a very useful place for you to connect with your audience. However, with great power comes a great deal of responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever. Image Works is here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you:
As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.
What is a responsive web design?
You may have noticed lately that some of your favorite websites have been redesigned. The designs may seem wider than usual, and if you shrink your browser the content resizes to fit. While they may seem like just small changes, we promise that website designers are not trying to trick you. Right now, there is a major movement of companies and organizations shifting to match the visual consumption habits of their audiences and buyer personas. This shift has lead to the creation of responsive websites; websites that adjust to the consumer's viewing needs.