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When and How to Audit Your HubSpot Portal

Posted by Liza Cormier on Fri, Feb 19, 2021 @ 12:16 PM

Keeping a clean CRM is essential for running a seamless operation, and depending on the size of your portal and company, you may need a robust plan in order to tackle all of what HubSpot can provide. In this blog, we’re going to go over when, why and how to do an audit of your HubSpot account so you can keep your CRM clean, organized and efficient.

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Topics: Hubspot, HubSpot Audit

What are the benefits of Working with a HubSpot Partner?

Posted by Liza Cormier on Fri, Feb 12, 2021 @ 11:51 AM

If you’re at all up to speed on inbound marketing, it’s likely you’ve heard of HubSpot. One of the main success factors of the platform is how easy it is to use in terms of conducting any aspect of an inbound campaign. Unfortunately, just investing in HubSpot alone doesn’t necessarily correlate with generating instant results. That’s where a certified HubSpot partner comes in. So how exactly can working with a HubSpot partner benefit you compared to going at it alone? We’re going to go over how a partner can add value to your inbound efforts so you can generate the results you’re looking for.

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Topics: marketing, Inbound Marketing, Hubspot, Inbound Marketing Strategy

The 3 Best Digital Marketing Applications of 2019

Posted by Dean Ravenola on Fri, Aug 30, 2019 @ 10:10 AM

No matter how great your business is, no one is going to hire you if they haven't heard of you. Although a solid marketing plan can make a world of difference when it comes to reaching clients, some companies are still limited by their tech. Digital marketing apps can help with organization, content creation, and provide useful metrics and data. Whether you own a small business or a fortune five hundred company, the applications on this list will help you streamline your marketing process and bring in new clients.

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Topics: CMS Applications, Hubspot, Google Analytics, Digital Marketing Tips, User Interaction and SEO, 2019 Digital Marketing

HubSpot’s New Flywheel Model Broken Down

Posted by Catherine Hatch on Tue, Sep 11, 2018 @ 01:42 PM

As you may or may not know, HubSpot has decided to retire their sales funnel model. In place of the sales funnel is a new model for sales and business growth, known as the flywheel. You might think that this change in model is simply new jargon and a new shape of model for the same content, but this new model actually rethinks the sales process. With a new focus on currently customers, HubSpot’s new flywheel hopes to change the way we think about business growth. We’ve broken down the new model to help you understand the basics.

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Topics: Inbound Marketing, Hubspot, HubSpot's Flywheel Model

Why is HubSpot Removing its Keywords Tool?

Posted by Catherine Hatch on Wed, Apr 04, 2018 @ 01:25 PM

As you may have heard, HubSpot is sunsetting its Keywords tool. Many people are upset about this decision, as keyword ranking has long been a measure of the success of your SEO strategy. However, the decision to eliminate this tool came from the changes in Google’s ranking algorithms. In order to understand this decision, it’s important to understand these changes and their role in causing rank to become an increasingly irrelevant measurement.

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Topics: Hubspot, Keyword Strategy, HubSpot Keywords tool, HubSpot Content Strategy Tool

State Of Inbound 2016: Inbound Marketing Numbers Your Business Can't Afford To Miss

Posted by James Bye on Fri, Sep 23, 2016 @ 03:04 PM

As an Inbound Marketing agency, it’s our job to come up with ideas, websites, posts, campaigns, and so much more for our clients. One of the questions we hear most frequently is, “ What’s that for?” or “Why do I need that”. Well, ladies and gentleman, we now have the most up to date Inbound report available! We’re proud to be a partner of HubSpot. Each year, they interview and collect statistical data from 4,500 marketers, sales people, and other companies, crunch some numbers, and provide us with one all inclusive report. This not only lets us better analyze our results from the previous year, but most importantly, look, learn, and share the direction of Inbound for the year to come. Sales teams, entrepreneurs, marketers, and more; here’s what you need to know! Grab the rest of the stats from HubSpot!

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Topics: Inbound Marketing, Hubspot

3 Reasons Why Your Social Media Campaign Failed

Posted by Brandon Choquette on Wed, Nov 26, 2014 @ 11:54 AM

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

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Topics: Lead Generation, Social Media Marketing, Inbound Marketing, Hubspot, social networking

7 Tips For Improving Your Inbound Marketing Efforts

Posted by Brandon Choquette on Wed, Oct 29, 2014 @ 04:34 PM

One of the many exciting aspects of inbound marketing is that it works so well for businesses in almost every industry. While Inbound methodology may take a bit of time before you can expect results, once results start coming in, they are far less expensive and are also highly motivating. Inbound marketing offers great reward for a lower investment than other strategies; however, it takes a lot of effort from the get go.

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Topics: responsive web design, Search Engine Optimization, Inbound methodology, Inbound Marketing, website traffic, Hubspot, blogging

Why Medical Marketers Need Inbound Marketing

Posted by Brandon Choquette on Wed, Oct 15, 2014 @ 02:15 PM

Traditionally, medical marketers have focused their efforts on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare professionals who heard their message, a few of them might become customers. Recently, however, this approach has changed. Inbound marketing focuses heavily on creating engaging and valuable content that attracts people who need what you are selling. Medical device professionals can absolutely benefit from inbound marketing.

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Topics: Social Media Marketing, Inbound Marketing, Hubspot, medical marketing strategy, medical device marketers, medical marketers

An Insider's Guide To HubSpot's New Integrated CRM Sales Tool

Posted by Jeffrey Cohen on Wed, Sep 17, 2014 @ 11:01 AM

HubSpot just announced the release of two new technology platforms that promise to empower salespeople in the same way they’ve empowered marketers.  While it’s still early, both HubSpot CRM and the newly enhanced tool Sidekick look to be game changers.

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Topics: CRM Sales Tool, Inbound Marketing, Hubspot, Sidekick

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