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What is Engaging Content?

Posted by Liza Cormier on Fri, Jun 26, 2020 @ 09:38 AM
The word “engaging” gets tossed around in the SEO world quite a bit, especially when referring to content. Many people waste time and energy trying to create content with little to no results. That’s why having engaging content - which entices people to take action - proves to be more successful. In this blog, we’re going to go over some of the fundamentals of engaging content, how it’s measured, and why it’s important. 
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Topics: Engagement, Social Media Content

Tips to Improve Engagement on Social Media

Posted by Liza Cormier on Wed, May 27, 2020 @ 11:08 AM

Engagement on social media isn’t just about producing content, because while posting is essential for brand recognition and updates, it doesn’t necessarily correlate with seeing engagement in return. Being more involved with customers online shows that you care about their interests and inputs, and can also bring in potential customers in the long run. We’re going to go over some basic tips for engaging with your followers on social media that can benefit your brand recognition, as well as create a solid online reputation for your company. 

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Topics: Engagement, Social Media Content

5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Thu, Oct 19, 2017 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Topics: Social Media Marketing, social networking, Business Social Media, Engagement

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