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The Most Effective Types of Video Content for Digital Marketing

Posted by Dean Ravenola on Fri, Sep 06, 2019 @ 12:25 PM

Videos have been one of the most popular types of content on social media for the past few years. According to a 2018 HubSpot study, 54% of consumers wanted to see more video content from a brand or business they support. Clearly the demand for video content is still on the rise.

So just what kind of video content should you be producing? There are so many different types of video formats that it can be difficult deciding which is the best for your company to utilize. That's why we at Imageworks LLC compiled the most successful kinds of video content into a comprehensive list for digital marketers.

 

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Topics: Video Marketing, How to Use Video for Marketing, Explainer Videos, Video Marketing Trends, Video Marketing Tips

How Powerful Will Video Marketing Become? [Infographic]

Posted by Catherine Hatch on Thu, May 31, 2018 @ 10:30 AM

Digital marketing is in a constant state of change. Google ranking algorithms and social media algorithms are always changing, causing digital marketers to constantly adjust their strategies to keep up. Websites aren't the only ones making changes, though. As the internet changes, the way people consume content changes as well. People's attention spans are shrinking, causing them to breeze through articles, only skimming the headlines.

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Topics: Video Marketing, Video Marketing Trends, Infographics

The State of Video Marketing in 2018 [Infographic]

Posted by Catherine Hatch on Tue, Feb 20, 2018 @ 10:45 AM

As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.

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Topics: Video Marketing, Video Marketing Trends

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