ImageWorksBlog

As the holiday season approaches, businesses are gearing up for one of the most anticipated shopping events of the year – Black Friday. The significance of this sales extravaganza cannot be understated, as it marks the beginning of the holiday shopping rush. But the question on every marketer's mind remains: Is it ever too early to start planning for Black Friday? In this blog post, we'll delve into the optimal planning timeline, strategic campaign preparation, and effective retail strategies that companies employ to make the most out of this high-stakes event.

Jeffrey Cohen is the V.P. of ImageWorks LLC and I recently had the pleasure of interviewing him.

Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.

Inbound marketing is a tactic focused on attracting customers through relevant and helpful content. Successful inbound marketing content adds value at every stage of a customer’s buyer’s journey. Through addressing common problems and educating consumers, inbound marketing helps attract qualified leads that are most likely to make a purchase. Inbound marketing focuses on guiding customers from one stage of the buyer’s journey to the next using expert content.

Here is a conversation with John, Matt and Jeffrey Cohen on the future of ImageWorks,LLC.

How did Search Integrations come to life?

Matt: Search Integrations was founded as a millennial-driven digital marketing agency that emerged with an in it to win it attitude for our clients. Whether it was political, advocacy, non-profit or corporate clients, our foundation was to provide a custom digital plan that helped our clients dominate their competition. This included using our proprietary bidding algorithm and our creative digital marketing solutions.

With technology constantly changing, customers are changing the ways they buy products. In order to stay up to date, your marketing strategies must change with the customer.

Yet, many companies find themselves stuck in traditional outbound marketing techniques. Here are some advantages to trading in traditional marketing techniques for inbound marketing tactics.

You have a company and your marketing tactics seem to be working moderately well, but you want more. You’re looking to increase your site’s web traffic and acquire more customers overall. Sound like you? Blogging could be the solution you’ve been looking for to take your business to the next level. Businesses that blog to take advantage of inbound marketing techniques acquire 60% more customers according to a Hubspot survey. Still not convinced? Here are six reasons why creating a business blog can make a company more successful.