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Inbound marketing usually doesn’t involve a convoluted strategy; however, it requires a lot more work than most businesses expect when they begin. After several weeks of blogging, content creation, social media promotion, and you may realize that you’ve signed yourself up for a lot of work, with seemingly endless responsibilities. But, it doesn’t need to be this way. In fact, that’s why there are companies like us around: customer-centric companies that can help businesses like yours to embrace inbound marketing methodology.

An Inbound Marketing company will have the knowledge, expertise, and necessary team to help your business grow, of course, depending on the specific requirements and goals of your business. So, this post will cover the benefits of hiring a CT Inbound Marketing company on a retainer basis.

Want to know how your business can create opportunities in a slowing economy? That’s where your marketing strategy comes into play. Here’s how to increase online leads in a down economy.

Looking for the best ways to increase your conversion rate?  From the various ways to increase your conversation rate, here are 7 of the best ways to turn your website’s traffic into returning customers. 

If you’re at all up to speed on inbound marketing, it’s likely you’ve heard of HubSpot. One of the main success factors of the platform is how easy it is to use in terms of conducting any aspect of an inbound campaign. Unfortunately, just investing in HubSpot alone doesn’t necessarily correlate with generating instant results. That’s where a certified HubSpot partner comes in. So how exactly can working with a HubSpot partner benefit you compared to going at it alone? We’re going to go over how a partner can add value to your inbound efforts so you can generate the results you’re looking for.

If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

Inbound marketing is an important part of any online marketing strategy and is a great way to generate new customers. Inbound marketing can help increase the visibility of your website across the web: not only on search engines, but on social media and other websites as well. Although inbound marketing is a long-term strategy that takes time to build, the work is worth it. Despite the benefits of inbound marketing, many businesses have misconceptions about the strategy and its ability to help grow their business. We have compiled a list of the top misconceptions about inbound marketing to help you understand its benefits across all industries.

As you may or may not know, HubSpot has decided to retire their sales funnel model. In place of the sales funnel is a new model for sales and business growth, known as the flywheel. You might think that this change in model is simply new jargon and a new shape of model for the same content, but this new model actually rethinks the sales process. With a new focus on currently customers, HubSpot’s new flywheel hopes to change the way we think about business growth. We’ve broken down the new model to help you understand the basics.

Inbound marketing is one of the most important things you can do to build your business’s online presence. However, the process is very long and slow-moving, relying on creating content over time and slowly building your company’s reputation and presence on Google. Although inbound marketing is important and invaluable, many companies are intimidated by the amount of work it takes to start the process.

No matter the size of your business, an online presence is essential to its success. Most people shop online, researching and searching for products and services they’re looking to purchase. For this reason, it’s important to have a presence online to ensure that when your potential customers are looking to make a purchase they find you. However, simply having a website is not enough to establish your presence online. That’s where inbound marketing comes in.

Inbound marketing is a tactic focused on attracting customers through relevant and helpful content. Successful inbound marketing content adds value at every stage of a customer’s buyer’s journey. Through addressing common problems and educating consumers, inbound marketing helps attract qualified leads that are most likely to make a purchase. Inbound marketing focuses on guiding customers from one stage of the buyer’s journey to the next using expert content.