Pillar pages are a fairly new part of SEO strategy, and are a response to updates to Google’s algorithm. Creating pillar pages involves reorganizing the content on your website, and might even require adding content to various pages. Although creating pillar pages might seem like a daunting task, they are a highly effective strategy for SEO. We’ve broken down the importance of pillar pages in the post below.
Google algorithms are constantly changing, meaning that SEO strategies have to continue to change as well. One of the latest SEO strategies involves restructuring your content and shifting your focus away from keywords. This strategy is the creation of pillar pages. Pillar pages are a fairly new concept, but are a great way to adjust your website to suit Google’s latest algorithm changes. Read below to learn more about pillar pages and why they should be part of your SEO strategy.