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How to Create Buyer Personas for Your Marketing Strategy

Posted by Dean Ravenola on Thu, Jan 09, 2020 @ 10:15 AM

Content marketing is an essential part of any successful businesses’ online marketing strategies. Before creating content, it’s important to create target buyer personas so you can tailor your content appropriately. When establishing buyer personas, consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you more accurately target your digital content.

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Topics: buyer personas, Creating Buyer Personas, 2020 Marketing, Digital Marketing 2020, Digital Marketing Applications

Are Buyer Personas Still Important for Inbound Marketing?

Posted by Catherine Hatch on Fri, Jul 26, 2019 @ 09:30 AM

Since the initial development of content marketing, buyer personas have been a pillar of content marketing strategy. However, the landscape of the Internet and of Google has changed greatly in the last 15 years, leaving people to wonder: are buyer personas still important? The importance of other key factors such as keyword rank has changed dramatically over the years, so it’s natural to think buyer personas would do the same. We’ve broken down the basics of buyer personas and how useful they are in 2019 to help keep your content marketing strategy up to date.

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Topics: buyer personas, content marketing strategy

What are Buyer Personas and Why Do They Matter?

Posted by Catherine Hatch on Tue, Feb 19, 2019 @ 09:45 AM

There are countless factors that marketers need to take into account when establishing a clear strategy. The most important thing for any business or marketer to consider is their customers. To properly serve their customers, businesses and marketers often create buyer personas. The creation of buyer persons helps create a targeted marketing strategy with customers in mind. For more information on buyer personas, read the post below.

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Topics: buyer personas, content marketing strategy, Creating Buyer Personas

8 Questions to Ask When Creating Buyer Personas

Posted by Catherine Hatch on Fri, Jul 21, 2017 @ 11:45 AM

To properly target your content, it’s important to consider your buyer personas. Your content should be speaking the language of your buyer personas and focus on addressing their problems. In order to create your buyer personas, you need to create an accurate idea of every aspect of your potential buyer. Here are some questions to ask when creating your buyer personas.

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Topics: buyer personas, content marketing strategy

3 Reliable Methods for Creating and Using Buyer Personas

Posted by Brandon Choquette on Fri, Mar 03, 2017 @ 03:09 PM

In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

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Topics: Lead Generation, responsive web design, marketing action, lifecycle stage, CT Inbound Marketing, Inbound Marketing, website traffic, inbound marketing campaign, marketing campaign, buyer personas

How To Effectively Determine Your Target Buyer Persona [Infographic]

Posted by Kelsey Ringuette on Wed, Oct 07, 2015 @ 09:14 AM

The Internet is a vast world, offering the potential for your company to be seen by all sorts of people. The hard part is narrowing down such a wide audience into a specific individual or group. Knowing your main buyer personas is a key to obtaining more sales and generating traffic. If you don't know who you are targeting, then you are probably sending out a broad message that no one is going to concern themselves with. Tighten it up, research who will buy your services, what appeals to them, and what you can do to keep them coming back. To learn more about buyer personas, as well as what it takes to put them into practice, take a look at the following Single Grain infographic.

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Topics: Inbound Marketing, buyer personas

6 Signs Your Company Should Invest In Inbound Marketing

Posted by Brandon Choquette on Fri, Oct 03, 2014 @ 03:35 PM

Everyone seems to think that their industry is a special case- that because they offer a product no one else does, or a product that everyone else does, or because they have no competitors or that they have just way too many, that their marketing strategies would have to be different from everyone else's.

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Topics: Inbound Marketing, buyer personas, why do you need inbound marketing

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