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Abandoned Cart Recovery Strategies for E-Commerce

Posted by Sarah Gamache on Mon, Apr 22, 2024 @ 10:23 AM

In the fast-paced world of e-commerce, abandoned carts are a persistent challenge. Studies show that between 60% and 80% of shopping carts are abandoned at checkout. This translates to a significant amount of lost revenue for e-commerce businesses.

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Topics: Ecommerce

Creating a Seamless Customer Journey Across All Platforms

Posted by Sarah Gamache on Mon, Apr 15, 2024 @ 10:19 AM

Think of it this way: Your customer journey is like a stage play. There are multiple acts (touchpoints) and your customer is the main character. The quality of their experience throughout the play, across different sets (platforms), will determine whether they give you a standing ovation or leave halfway through.

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Topics: Ecommerce

5 Quick Holiday Marketing Tips for ECommerce Websites

Posted by Brandon Choquette on Mon, Oct 24, 2022 @ 03:27 PM

Is your eCommerce website ready for the influx of holiday shoppers? Retail eCommerce holiday sales continue to grow year over year. Online shoppers are scouring the Internet for holiday deals earlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support requests, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

Want to improve your eCommerce website's ability to draw in new customers and delight old customers? Take a peak at 5 holiday marketing tips designed to turn your site into a lead generation machine!

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Topics: holiday marketing campaign, Ecommerce, Holiday Marketing Tips, 2017 Marketing tips

What Are The Top E-Commerce Website Mistakes To Avoid?

Posted by Brandon Choquette on Wed, Feb 01, 2017 @ 01:00 PM

The popularity of ecommerce sites has grown exponentially in recent years. In the past, online shoppers were likely to be satisfied with an engaging product deal, but now they are also expecting a seamless shopping experience. Unfortunately, even a small error in the buying process can prompt ecommerce site users to abandon their cart and shop elsewhere. We've provided an overview of a few mistakes you should avoid while you are optimizing your website for shoppers, and developing a strategy for long-term success.

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Topics: Ecommerce

7 Essential Elements Of An Effective E-commerce Website

Posted by Kelsey Ringuette on Wed, Jun 29, 2016 @ 12:30 PM

Your e-commerce website is the first interface between the customer and the seller as well as the perceived image of your business. This means that your website is the outlet customers use to directly buy your products and services  online. Simply put, you need an e-commerce website that peaks prospects' interest and is simple to navigate. Therefore, if it isn’t designed creatively and user-friendly, it won’t attract visitors and engage those visitors enough to increase brand awareness and keep them coming back. Without possessing the essential elements an e-commerce website needs, you'll be losing sales opportunities and successful profitability. Read this article to learn about the essential elements to ensure and effective e-commerce website. 

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Topics: Website success, Ecommerce

What Are The Advantages Of Having An Online Business Presence?

Posted by Kelsey Ringuette on Wed, Dec 02, 2015 @ 03:00 PM

The growing technological world creates unlimited possibilities that allow for businesses even small businesses alike to expand. The Internet allows businesses to increase visibility, reach and sales, as well as expand to larger audiences. Understanding the benefits of utilizing the Internet can maximize the potential of your organization and teach you to adapt as the online world changes and grows.

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Topics: content, sales, blog, Ecommerce, Ecom

Characteristics of the Best Ecommerce Sites

Posted by Danielle Allard on Mon, Feb 25, 2013 @ 11:24 AM
Have you ever entered a store and were so overwhelmed by chaos and messy displays that you walked out almost immediately? Well, if you have an improperly designed online store, instead of walking out, a visitor who clicks on your mess of a website will navigate away from your page probably for good. If your website includes ecommerce, there are certain best practices that should be followed in order for your website to be effective. Good ecommerce websites can decrease costs and lead time, increase sales, increase global reach, and ultimately generate more revenue for your business. If you have ecommerce on your website, read the following characteristics of the best ecommerce sites to ensure that your business is offering its customers the best solution available. 

  1. Thoughtful product descriptions. The description of your product is one of the most important elements of selling a product online. The description can make or break the sale. The likelihood that the manufacturer's description is enough to sell a customer on the product is small. Your product description should reflect the voice of your brand and business, not to mention the image that it is describing. When thinking of how to describe the product, it helps to keep in mind why the customer is looking for the product in the first place. Be descriptive! While customers enjoy the fact that they don't have to leave their homes in order to buy a product, they are not able to physically touch the product. Use as many descriptive words as possible and remember to highlight the most important features.

  2. High quality photos. The images of your product are just as important as the description. You'll want to use the highest quality photos available and include multiple perspectives for your customer to get the full visual representation of your product. Make sure that the image can be enlarged without becoming distorted or pixilated. The better the photo, the less questions your customer will have about the product, which means they are more likely to actually purchase it. 

  3.  Visible policies. Customers will want to know what happens if your product does not suit their needs, who to call if they have questions, and what your policies are in general. An effective website that includes ecommerce will inform its customers of its return policies, customer service hours, FAQs, delivery dates and more. Don't make your customer look around for these answers. Have them readily available and easily acccessible. 

  4. Clear call-to-action buttons. Your website should clearly display buttons that invite your visitor to take action. These buttons should be spread throughout your website and advertise different products. These buttons should lead to landing pages that either have form or purchase options. Make sure that your buttons are visually attractive and easily understood. 

Having a successful ecommerce website takes thought and planning. Download our FREE guide for more tips on how your business can improve its ecommerce now. 
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Topics: Lead Generation, web design, internet marketing tips, website traffic, E-Commerce, Ecommerce

e-commerce Awareness- A CT eCommerce Company Explains

Posted by Jesse Cohen on Thu, Jul 19, 2012 @ 01:39 PM

eCommerce, or Electronic Commerce, is the purchasing and selling of products and services over the Internet. Establishing an online shopping cart for your business can be a potentially lucrative investment. There are many excellent eCommerce programs that can be integrated into your website. However, good software alone does not make an eCommerce system work. There are several key components to any great E-Com business, and we’ll highlight those below.

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Topics: sales, E-Commerce, Ecommerce, Ecom, ecomerce, E-Commerce Software

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