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As the warm rays of the summer sun beckon, e-commerce businesses have a golden opportunity to heat up their sales and connect with customers in refreshing and innovative ways. The summer season brings a unique set of opportunities for businesses to capture attention, engage with their audience, and boost revenue. Here are some sizzling summer marketing ideas to help your e-commerce business thrive.

In the fast-paced world of e-commerce, abandoned carts are a persistent challenge. Studies show that between 60% and 80% of shopping carts are abandoned at checkout. This translates to a significant amount of lost revenue for e-commerce businesses.

Think of it this way: Your customer journey is like a stage play. There are multiple acts (touchpoints) and your customer is the main character. The quality of their experience throughout the play, across different sets (platforms), will determine whether they give you a standing ovation or leave halfway through.

Is your eCommerce website ready for the influx of holiday shoppers? Retail eCommerce holiday sales continue to grow year over year. Online shoppers are scouring the Internet for holiday deals earlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support requests, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

Want to improve your eCommerce website's ability to draw in new customers and delight old customers? Take a peak at 5 holiday marketing tips designed to turn your site into a lead generation machine!

The popularity of ecommerce sites has grown exponentially in recent years. In the past, online shoppers were likely to be satisfied with an engaging product deal, but now they are also expecting a seamless shopping experience. Unfortunately, even a small error in the buying process can prompt ecommerce site users to abandon their cart and shop elsewhere. We've provided an overview of a few mistakes you should avoid while you are optimizing your website for shoppers, and developing a strategy for long-term success.

Your e-commerce website is the first interface between the customer and the seller as well as the perceived image of your business. This means that your website is the outlet customers use to directly buy your products and services  online. Simply put, you need an e-commerce website that peaks prospects' interest and is simple to navigate. Therefore, if it isn’t designed creatively and user-friendly, it won’t attract visitors and engage those visitors enough to increase brand awareness and keep them coming back. Without possessing the essential elements an e-commerce website needs, you'll be losing sales opportunities and successful profitability. Read this article to learn about the essential elements to ensure and effective e-commerce website. 

The growing technological world creates unlimited possibilities that allow for businesses even small businesses alike to expand. The Internet allows businesses to increase visibility, reach and sales, as well as expand to larger audiences. Understanding the benefits of utilizing the Internet can maximize the potential of your organization and teach you to adapt as the online world changes and grows.