The Ramblings of a madman about my recent stint in the Project Lion Bootcamp 1531.
Who Are My Customers Now?
Who are your current clients? What do they like about your brand now? Even though your brand may need some updating, that doesn't mean you should completely scrap what you have already built. Analyze who your current customers are and why they were drawn to your brand. You can use this information to determine what areas of your current brand are working and what areas need to be redesigned.