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There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

One of the most important parts of a successful digital marketing strategy is a strong email marketing campaign. After prospects visit your website, email marketing campaigns can help you reach out and remind prospects of your business while keeping them engaged. However, to have success with your marketing emails, your prospects will need to open them. Creating compelling email subject lines will help entice your prospects to open your emails and interact with your brand. For this reason, we’ve compiled a list of tips to help you write better email subject lines.