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Innovation is everywhere- one such innovation that has gained considerable popularity in recent years is the use of chatbots for conversational marketing. In this blog, we will explore the world of chatbots and conversational marketing, highlighting how these technologies can revolutionize customer engagement and provide valuable insights for your business.

Chatbots have become increasingly popular in recent years as a tool for lead generation and customer engagement. A chatbot is an AI-powered tool that can simulate human conversation and provide automated responses to customer queries. Here are some of the key benefits of using chatbots for lead generation and customer engagement:

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot featured on your website. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the ways that adding a chatbot to your website can help your business.

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the benefits of using chatbots for your business.

1. Personalized Experience

When a potential customer interacts with a chatbot, they get to interact with someone who knows them by name. The chatbot will integrate with social media, gathering data about everyone with whom they interact. It can offer personalized shopping advice based on a user’s purchase history and preferences. When a user interacts with a chatbot, they can receive suggestions and offers that are unique to their needs and wants.