If you’re reading this article, you’ve probably heard of marketing automation and are trying to assess if it’s a good fit for your business. You’ve heard a few big names – Hubspot, Mailchimp, Pardot – but aren’t sure why you should pick one over the other, or even what they’re capable of. In this article we’re going to explore how to get started with marketing automation.
Customer Relationship Management (CRM) software aims to help you maintain and improve your relationship with existing customers, connect with new prospects, and win back former clients.
CRM software helps with the collection, organization, and management of customer information. Whether your business venture is larger or small, you can use a CRM strategy to your advantage.
Continue reading to discover the benefits of using CRM for your business.