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Crafting a Seamless Subject Line in Email Marketing

Posted by Sarah Gamache on Mon, Feb 19, 2024 @ 01:24 PM

In the dynamic landscape of email marketing, the subject line plays a pivotal role in capturing the attention of recipients and enticing them to open your emails. Crafting a seamless subject line is an art that involves a blend of creativity, relevance, and understanding your audience. This guide explores key strategies and best practices to help email marketing managers create subject lines that stand out in crowded inboxes and drive higher open rates.

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Topics: marketing email, Email Marketing Strategy

How to Build an Effective Email Marketing List

Posted by Sarah Gamache on Mon, Jan 29, 2024 @ 11:23 AM

Email marketing remains a cornerstone of digital marketing strategies, offering businesses a direct and personalized channel to engage with their audience. Building an effective email marketing list is the foundation for successful campaigns. In this guide, we'll explore key strategies and best practices to help you cultivate a robust email marketing list, empowering you to connect with your audience in a meaningful and targeted way.

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Topics: marketing email, Email Marketing Strategy

The Most Important Key Performance Indicators for Email Marketing

Posted by Dean Ravenola on Thu, Sep 19, 2019 @ 02:46 PM

There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

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Topics: email marketing best practices, email marketing tips, how do I increase my email click through rate, how to email market, email marketing campaign, email marketing, marketing email, email marketing terminology, Email Marketing Mistakes, Email Subject Lines, Email Marketing Strategy

How Do I Increase My Email Click Through Rate?

Posted by Brandon Choquette on Fri, Apr 17, 2015 @ 12:29 PM

For many companies across a wide variety of industries, email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. According to "Mail Chimp," the 2015 average Marketing email click through rate rests at a paltry 2.21%. If you want to learn how more about click through rates for your specific industry, check out this Mail Chimp article (includes table). In an average workday, people receive hundreds of emails, so it can often be difficult for your company to stand out. Having invested considerable resources into your email campaign, you sure don't want to be overshadowed by deals from other competitors. If you are not quite sure how to improve your email click through rate, here are five basic steps to help you ensure you are creating effective emails.

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Topics: email marketing tips, online lead generation techniques, how do I increase my email click through rate, email marketing, marketing email

How Can I Create an Effective Marketing Email?

Posted by Kristina Chester on Wed, Dec 04, 2013 @ 02:01 PM

No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)

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Topics: email marketing tips, email marketing, marketing email

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