Understanding the difference between organic and paid social media isn’t too hard of a concept as the names of each explain themselves - Organic is free social media content curated to reach your followers, while paid is also shared with your followers but can potentially reach further, but is promoted at a cost. But what is important to distinguish between the two are the strengths and weaknesses of each. We’re going to go over some of the pros and cons that come with both organic and paid social media.
LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.
Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.
Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.
This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.
Pinterest is becoming an increasingly popular social network. With over 150 million users, content on Pinterest can reach a large audience all over the world. Based around attractive pictures, it’s an ideal network for any sort of lifestyle brands. However, with the proper strategy, many different types of businesses can benefit from Pinterest. Here are some tips for using Pinterest to promote your business.
Social media is a crucial part of marketing and growing your company’s brand in this day and age. It’s not enough to have social media accounts, though. There is a certain amount of precision involved in posting the right content at the right frequency and at the right time of day. So how often should your business be posting on social media? Here are some tips to figure it out.