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It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.

Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?

By now you probably already know that Video on Instagram is the newest social media debut since the popular video Vine app was released. The new video feature allows Instagram's 130 million users to create and share up to 15 seconds of video. According to Mashable, within the first 24 hours of Instagram video availability on June 20, users uploaded more than 5 million videos.