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ImageWorksBlog

Which Outdated Digital Marketing Strategies Should You Abandon In 2023?

Posted by Brandon Choquette on Tue, Dec 20, 2022 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

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Topics: Keyword Strategy, content marketing strategy, Digital Marketing Trends

Understanding Political Digital Advertising in 2020

Posted by Dean Ravenola on Tue, Dec 24, 2019 @ 11:00 AM

With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

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Topics: Digital Marketing Trends, Digital Marketing Campaign, Political Campaign Advertising, Digital Marketing for Politics, Digital Ads, Facebook Advertising, Website Changes, Changes to Google, Advertising on Google

5 Handy Online Resources for Digital Marketing

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:17 PM

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

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Topics: online marketing, online lead generation techniques, digital marketing, Digital Marketing Trends, Digital Marketing for Small Businesses, Digital Marketing Tips, Digital Marketing 2020, Digital Marketing Tools, Digital Marketing Applications, Digital Marketing blogs

How to Plan Your Marketing Strategy for 2020

Posted by Dean Ravenola on Mon, Oct 07, 2019 @ 12:00 PM

2020 is fast approaching, is your marketing strategy ready? Based on developments in technology and marketing trends, experts are already making predictions on what marketing strategies will be the most successful next year. Whether you are a marketing specialist or small business owner, you won't want to miss out on these marketing tips for 2020.

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Topics: Digital Marketing Trends, Inbound Marketing Strategy, marketing technology, 2020 Marketing, Digital Marketing 2020, VR, AR

6 Digital Marketing Events to Attend Before 2019 Ends

Posted by Dean Ravenola on Thu, Sep 26, 2019 @ 10:30 AM

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

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Topics: Social Media Marketing, marketing, Web Marketing, Digital Marketing Trends, 2019 Digital Marketing, Digital Marketing Events, marketing conferences

Keeping up With Modern Day Digital Marketing [Infographic]

Posted by Dean Ravenola on Tue, Sep 10, 2019 @ 09:47 AM

Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.

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Topics: content marketing, Digital Marketing Trends, Voice Search, chatbots for business, Instagram for Business, Content Marketing Trends

8 Digital Marketing Trends to Look for in 2019

Posted by Catherine Hatch on Tue, Oct 30, 2018 @ 09:45 AM

Digital marketing is constantly evolving, and the most successful marketers stay on top of the latest trends. The way people use the Internet is constantly changing, meaning digital marketers need to change their approach to adapt to users’ changing habits. If you’re interested in the latest trends that will affect the way smart digital marketers operate in the coming year, read below to learn about the top digital marketing trends for 2019.

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Topics: Digital Marketing Trends, Digital Marketing Tips, 2019 Digital Marketing

Should Businesses Still be Blogging in 2018?

Posted by Catherine Hatch on Thu, Oct 18, 2018 @ 10:15 AM

The Internet is constantly changing, becoming more and more flooded with content. It’s also a more visual place than it ever was. When blogging for businesses was first developed as a concept, the Internet looked almost nothing like it does today. For this reason, many people are left wondering, is blogging for businesses still relevant in 2018? The short answer here is yes. The Internet has changed significantly over time and, as a result, the blogging process has changed along with it. With the right strategy, blogging can bring your business more success in 2018.

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Topics: Blogging for Business, Business Blogging, Digital Marketing Trends

Top Digital Marketing Trends for Small Businesses This Year [Infographic]

Posted by Catherine Hatch on Thu, Feb 01, 2018 @ 10:15 AM

With each passing year, digital marketing becomes increasingly important to the success of small businesses. In order to stand out and reach customers, small businesses need to make use of the latest digital marketing trends. Smart business owners understand this need and will increase their digital marketing efforts this year. Infusionsoft surveyed 1,000 small businesses in October of last year to learn about their plans for digital marketing in the New Year. Check out the infographic below to see the results!

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Topics: Digital Marketing Trends, 2018 Marketing Tips, Digital Marketing for Small Businesses

What Are The Top Digital Marketing Trends For 2017?

Posted by Brandon Choquette on Wed, Dec 07, 2016 @ 02:02 PM

2017 will certainly bring in a slew of new changes to marketing strategies across the country.  One of the most important factors that affect your decision process for selecting a digital marketing company is that they pay close attention to what’s trending and creating impact. Since digital marketing trends vary from year to year, it’s crucial for marketers to stay vigilant.

Consumers are engaging with new technology at an alarming rate, admittedly faster than most marketers can keep up with. As digital makers, we reviewed the past year and performed some basic research into current global trends to see how they’ll affect our predictions for 2017. While 2016 heralded a seismic change in the mobile landscape, what does 2017 have on tap for digital marketers?

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Topics: Facebook for Business, 2017 Marketing tips, Digital Marketing Trends

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