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What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

2020 is fast approaching, is your marketing strategy ready? Based on developments in technology and marketing trends, experts are already making predictions on what marketing strategies will be the most successful next year. Whether you are a marketing specialist or small business owner, you won't want to miss out on these marketing tips for 2020.

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.

Digital marketing is constantly evolving, and the most successful marketers stay on top of the latest trends. The way people use the Internet is constantly changing, meaning digital marketers need to change their approach to adapt to users’ changing habits. If you’re interested in the latest trends that will affect the way smart digital marketers operate in the coming year, read below to learn about the top digital marketing trends for 2019.

The Internet is constantly changing, becoming more and more flooded with content. It’s also a more visual place than it ever was. When blogging for businesses was first developed as a concept, the Internet looked almost nothing like it does today. For this reason, many people are left wondering, is blogging for businesses still relevant in 2018? The short answer here is yes. The Internet has changed significantly over time and, as a result, the blogging process has changed along with it. With the right strategy, blogging can bring your business more success in 2018.

With each passing year, digital marketing becomes increasingly important to the success of small businesses. In order to stand out and reach customers, small businesses need to make use of the latest digital marketing trends. Smart business owners understand this need and will increase their digital marketing efforts this year. Infusionsoft surveyed 1,000 small businesses in October of last year to learn about their plans for digital marketing in the New Year. Check out the infographic below to see the results!

2017 will certainly bring in a slew of new changes to marketing strategies across the country.  One of the most important factors that affect your decision process for selecting a digital marketing company is that they pay close attention to what’s trending and creating impact. Since digital marketing trends vary from year to year, it’s crucial for marketers to stay vigilant.

Consumers are engaging with new technology at an alarming rate, admittedly faster than most marketers can keep up with. As digital makers, we reviewed the past year and performed some basic research into current global trends to see how they’ll affect our predictions for 2017. While 2016 heralded a seismic change in the mobile landscape, what does 2017 have on tap for digital marketers?