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Are Business Bloggers Getting Results? [Infographic]

Posted by Catherine Hatch on Tue, Jan 09, 2018 @ 10:30 AM

Blogging has been a popular and important part of successful businesses' digital marketing strategies for many years. However, as the internet and the ways we consume content have changed, digital marketing strategies have evolved to suit these changes. With all of these changes in strategy, you might wonder if blogging is still relevant.

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Topics: Blogging for Business, blog writing ct, Business Blogging

CT Web Design: Why Does Your Website Need a Blog?

Posted by ImageWorks Intern on Wed, Aug 27, 2014 @ 04:22 PM

If you are running a business website without a blog, you are missing out on some major opportunities to engage your prospects and increase web traffic. A static website that doesn't change or feature new content is essentially an online brochure. In today's social media-driven world where engagement with your customers is expected online, blogs are essential for marketing your business.

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Topics: blog post, web design, blog writing ct, blog, Website, Web Content

Blogging Tips Checklist: 5 Proofreading Tips You Cannot Forget

Posted by Jeffrey Cohen on Wed, Jun 11, 2014 @ 03:42 PM

Proofreading is essential before anything representing your brand is seen in print. And we’re not just talking typos – the online world has given us plenty more things to think about before we publish. Running spell-check or relying on your designer is not always going to do the trick. But by following this simple check-list, you should achieve your desired end-result.

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Topics: blog writing ct, CT Inbound Marketing, Content Writing, blogging tips

Bad Blogging Advice: 5 Tips You Should Ignore

Posted by Jeffrey Cohen on Wed, Apr 16, 2014 @ 11:43 AM

One of the first things a blogger will do when faced with the dilemma of growing his or her blog is research. As you search, you realize that you keep coming across the same advice over and over again. This may lead you to believe, " if so many people are vouching for the same piece of advice, then it must surely work, right?" Unfortunately, the answer in some cases may be "no."  Here's what wont work with regards to blogging.

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Topics: blog writing ct, blog tips, how to blog, blog content and style

Lead Generation: Tips for Converting Visitors into Leads

Posted by Brandon Choquette on Thu, Apr 03, 2014 @ 10:40 AM

Once you have traffic coming to your site, the next step is to convert them into leads and customers by gathering their contact information. Start by identifying how your business defines what a prospect, lead and customer is. Prospects and leads are looking for different types of information at each stage of the process. In the early stages, prospects and leads are more interested in how your product or service will help them. Then they're looking for information about your company, your credibility, expertise, proven results. Next, when they are ready to convert, they will want to know what the buy/purchase process is and what to do.

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Topics: Lead Generation, blog writing ct, inbound marketing terms, inbound marketing tips

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