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CT Inbound Marketing: 5 Tips For Email Marketing

Posted by Kristina Chester on Fri, Jul 04, 2014 @ 10:01 AM

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

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Topics: CT Inbound Marketing, email marketing tips, email marketing, inbound marketing blog

Common Inbound Marketing Misconceptions

Posted by Kristina Chester on Fri, Oct 25, 2013 @ 09:56 AM

You may think that because inbound marketing has been around for a while now that it probably isn't a field of study anymore. Everyone knows everything about inbound marketing right? Actually, there's still a lot that's misunderstood or unknown about inbound marketing, creating some common misconceptions to look out for. If you're researching inbound marketing as a possible solution to your marketing troubles don't fall for everything you read or hear. After all, according to HubSpot, 79% of companies that have a blog report a positive ROI for inbound marketing this year.

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Topics: Social Media Marketing, Inbound Marketing, inbound marketing lessons, inbound marketing blog, inbound marketing myths

Inbound Marketing vs. Outbound Marketing (Infographic)

Posted by Jeffrey Cohen on Fri, Sep 20, 2013 @ 12:09 PM

Marketing has evolved over the years, thanks to the internet. Now, people are turning to the web to find, research, and buy products, especially since it's all at their convenience. Even marketers are changing as they no longer have to rely solely on traditional advertising like billboards, commercials, direct mail or telemarketing to reach consumers about their products and services.

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Topics: internet marketing tips, Inbound Marketing, inbound marketing lessons, Outbound Marketing, inbound marketing blog, inbound marketing tips

What I Learned As an Inbound Marketing Intern

Posted by ImageWorks Intern on Fri, Aug 09, 2013 @ 03:55 PM

I have always believed that you’ll learn 10 times more about any subject through experience as opposed to a classroom, an article or a second-hand story. My time spent as an inbound marketing intern only reinforced that belief. There was almost too much to learn and I feel like I only scratched the surface, but here’s the big take-aways that I’ll carry with me for the rest of my career.

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Topics: SEO, Search Engine Optimization, content marketing, content, content marketing campaign, Web Marketing, Inbound Marketing, blog, inbound marketing lessons, Content Writing, inbound marketing blog, Web Content

5 Epic Inbound Marketing Blog Titles

Posted by Rachelyn Provencher on Fri, May 24, 2013 @ 09:06 AM

A good blog title will inspire a reader to take the time to read your content, while a bad blog title will make the reader cringe and wish they had never looked.

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Topics: jeff bullas, blog titles, Inbound Marketing, Content Writing, Hubspot, worst blog title ideas, inbound marketing blog

How to Convince Your Boss to Embrace Social Media

Posted by Rachelyn Provencher on Wed, Apr 24, 2013 @ 11:47 AM

Many marketing managers have come across a stubborn CEO in their office who refuses to believe in social media and inbound marketing. Do you have senior management that won't buy-in to anything besides traditional marketing strategies? Businesses everywhere are leveraging social media for marketing purposes, and those that don't use social media are being left out in the dark. As a leading CT Web Design Company, we've put together some ammo to help make the case.

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Topics: Social Media Marketing, CT Inbound Marketing, inbound marketing blog

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