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What is Geofencing?

Posted by Catherine Hatch on Tue, Aug 29, 2017 @ 11:15 AM

Geofencing is a virtual perimeter for a real-world geographic area. The process uses global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. This strategy is used to target ads, content, and search results to an audience in a specific location in order to drive quality traffic to a site. Geofencing is an important aspect of digital marketing that can improve your web traffic and help grow your business.

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Topics: Geofencing, Geotargeting

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