Is your website a powerful marketing tool for your business? Your website has the potential to be a valuable asset and the centerpiece of your marketing efforts. Yet, many business websites end up becoming jumbled and confusing, as marketing managers struggle to find the right balance between providing useful content and an intuitive web experience.
In today's environment of rapidly growing interfaces, UX design has become an increasingly important aspect of web design. Simply put, UX looks at how a person feels when interacting with a website (or any other type of human/device interaction), aiming to provide positive experiences that keep users loyal to the product/brand. While it's true that the effectiveness of a company website is influenced by a variety of factors, a website's success ultimately hinges upon quality user experience.
A website must be easy to navigate, simple to operate, and offer a user some kind of benefit or advantage. Unfortunately, there is no definitive answer to the question, "what makes a great user experience?", so the most important thing to remember when designing web and user interfaces is that you don't have the same perspective as your users.