Pay per click (PPC) advertising isn’t a new concept, but it’s becoming increasingly important in the increasingly competitive digital space. Smart digital marketers take advantage of pay per click advertising and SEO practices to maximize their visibility on search engines. If you’re interested in running pay per click ads for your business, it might seem like a daunting task to get started. For this reason, Midas Media has put together a handy checklist to help you create the perfect PPC ad.
When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad.
It's no wonder why the field of SEO is littered with speculation and hypothetical practices: Google continues to update its search engine algorithms at a steady pace. The consistent improvement of search engine software has left many SEO experts leaning towards a more universal approach. In this blog post, we will share current trends and other tips to use when you are developing your newest SEO plan for the future. Most of the SEO trends in 2015 are continuations from 2014 when it was essential to create quality content, be active on social media and focus on your mobile user.
Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.
As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.