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Strategies for Getting the Most Out of Your PCP Campaigns

Posted by Sarah Gamache on Mon, Mar 25, 2024 @ 10:09 AM

Pay-per-click (PPC) advertising is a powerful tool for businesses of all sizes looking to reach a targeted audience and drive website traffic. In a nutshell, PPC allows you to place ads on search engines, social media platforms, and other websites. You only pay when someone clicks on your ad, making it a cost-effective way to reach potential customers who are already interested in what you have to offer.

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Topics: pay per click

How to Track Your Pay Per Click ROI

Posted by Sarah Gamache on Mon, Aug 21, 2023 @ 09:00 AM

Pay per click (PPC) advertising is a great way to drive traffic to your website. But in order to know if your PPC campaigns are actually profitable, you need to track your ROI.

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Topics: pay per click, Compelling Ad Copy

Your Pay Per Click Checklist [Infographic]

Posted by Catherine Hatch on Tue, Feb 05, 2019 @ 10:30 AM

Pay per click (PPC) advertising isn’t a new concept, but it’s becoming increasingly important in the increasingly competitive digital space. Smart digital marketers take advantage of pay per click advertising and SEO practices to maximize their visibility on search engines. If you’re interested in running pay per click ads for your business, it might seem like a daunting task to get started. For this reason, Midas Media has put together a handy checklist to help you create the perfect PPC ad.

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Topics: pay per click, Paid Search, Paid Search Management

How to Write Better Ad Copy for Paid Search

Posted by Catherine Hatch on Thu, Sep 20, 2018 @ 10:30 AM

When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad.

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Topics: pay per click, Paid Search, Google Ads

A Comprehensive Approach To SEO For 2015

Posted by Brandon Choquette on Wed, Feb 04, 2015 @ 03:38 PM

It's no wonder why the field of SEO is littered with speculation and hypothetical practices: Google continues to update its search engine algorithms at a steady pace. The consistent improvement of search engine software has left many SEO experts leaning towards a more universal approach. In this blog post, we will share current trends and other tips to use when you are developing your newest SEO plan for the future. Most of the SEO trends in 2015 are continuations from 2014 when it was essential to create quality content, be active on social media and focus on your mobile user.

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Topics: Social Media Marketing, SEO, Inbound Marketing, blogs, pay per click

How To Do Keyword Research For SEO

Posted by Brandon Choquette on Wed, Jan 21, 2015 @ 10:55 AM

Google has kept inbound marketers on their toes with periodical algorithm changes; however, one thing has stayed rather consistent for those who are looking to optimize for SEO: keyword research. The need to perform keyword research has stayed the same, though the process has changed. In this blog post, I will lay out a process you can use to incorporate a strong keyword strategy that can help you come up with and narrow down a list of terms you want to rank for.

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Topics: Social Media Marketing, SEO, E-Commerce, Google, inbound marketers, pay per click

An SEO Infographic: Too Hot, Too Cold, Or Just Right?

Posted by Jeffrey Cohen on Fri, Nov 14, 2014 @ 02:39 PM

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

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Topics: Lead Generation, Social Media Marketing, SEO, blogs, pay per click

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