--- title: CT Inbound Marketing Blog | ImageWorks, LLC | Paid Search description: Paid Search | This blog offers a multitude of posts concerning ct web design and inbound marketing. --- 860.454.0582 [![IW2017](https://blog.imageworksllc.com/hubfs/ImageWorks_April2018/Image/logo.png) ](http://imageworksllc.com/) # ImageWorksBlog ## [What are the Best Digital Marketing Strategies for Small Businesses?](https://blog.imageworksllc.com/blog/what-are-the-best-digital-marketing-strategies-for-small-businesses) Posted by [Sarah Gamache](https://blog.imageworksllc.com/blog/author/sarah-gamache) on Tue, Apr 19, 2022 @ 03:50 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_125291878_L.jpg) ](https://blog.imageworksllc.com/blog/what-are-the-best-digital-marketing-strategies-for-small-businesses) As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website. If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business. [Read More](https://blog.imageworksllc.com/blog/what-are-the-best-digital-marketing-strategies-for-small-businesses) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/what-are-the-best-digital-marketing-strategies-for-small-businesses#comments-listing) Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [SEO](https://blog.imageworksllc.com/blog/topic/seo), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Digital Marketing for Small Businesses](https://blog.imageworksllc.com/blog/topic/digital-marketing-for-small-businesses) ## [4 Reasons You Should Invest in Paid Search Marketing](https://blog.imageworksllc.com/blog/4-reasons-you-should-invest-in-paid-search-marketing) Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Fri, Nov 15, 2019 @ 09:45 AM - [Tweet](https://twitter.com/share) [![paid search](https://blog.imageworksllc.com/hubfs/paid%20search.jpg) ](https://blog.imageworksllc.com/blog/4-reasons-you-should-invest-in-paid-search-marketing) If you aren't already running a paid search marketing campaign, you are missing out. Recent studies have found that between [70-80% of consumers research a company online](https://dubub.com/studies-show-that-between-70-80-of-people-research-a-company-online-before-visiting-the-small-business-or-making-a-purchase-with-them/) before visiting the business in person or making a purchase with them. Paid search ads appear on the first page of search results, and could sway all of these consumers into choosing your company as they research products or services. Here are four of the best reasons why you should start investing in paid search advertisements today. [Read More](https://blog.imageworksllc.com/blog/4-reasons-you-should-invest-in-paid-search-marketing) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/4-reasons-you-should-invest-in-paid-search-marketing#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Paid Search Management](https://blog.imageworksllc.com/blog/topic/paid-search-management), [Paid Facebook Ads](https://blog.imageworksllc.com/blog/topic/paid-facebook-ads), [Paid Social Media](https://blog.imageworksllc.com/blog/topic/paid-social-media), [Paid Search Marketing](https://blog.imageworksllc.com/blog/topic/paid-search-marketing), [SEM](https://blog.imageworksllc.com/blog/topic/sem) ## [3 Types of Digital Marketing to Generate More Leads [Infographic]](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic) Posted by [Dean Ravenola](https://blog.imageworksllc.com/blog/author/dean-ravenola) on Mon, Nov 11, 2019 @ 01:18 PM - [Tweet](https://twitter.com/share) [![digital marketing in action](https://blog.imageworksllc.com/hubfs/digital%20marketing%20in%20action.jpg) ](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic) Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads... [Read More](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/3-types-of-digital-marketing-to-generate-more-leads-infographic#comments-listing) Topics: [Social Media Marketing](https://blog.imageworksllc.com/blog/topic/social-media-marketing), [SEO](https://blog.imageworksllc.com/blog/topic/seo), [Search Engine Optimization](https://blog.imageworksllc.com/blog/topic/search-engine-optimization), [digital marketing](https://blog.imageworksllc.com/blog/topic/digital-marketing), [Search Engine Marketing](https://blog.imageworksllc.com/blog/topic/search-engine-marketing), [SEO Basics](https://blog.imageworksllc.com/blog/topic/seo-basics), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Digital Marketing Tips](https://blog.imageworksllc.com/blog/topic/digital-marketing-tips), [Digital Marketing 2020](https://blog.imageworksllc.com/blog/topic/digital-marketing-2020), [Paid Search Marketing](https://blog.imageworksllc.com/blog/topic/paid-search-marketing) ## [Google Ads Average Position is Going Away. Are you Ready?](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready) Posted by [Matt Trant](https://blog.imageworksllc.com/blog/author/matt-trant) on Thu, Sep 26, 2019 @ 12:26 PM - [Tweet](https://twitter.com/share) [![avgPosition_columnSelection](https://blog.imageworksllc.com/hubfs/avgPosition_columnSelection.png) ](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready) Starting October 1st 2019, Google will **no longer** be offering average position as a metric in Google Ads. [Read More](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/google-ads-average-position-is-going-away.-are-you-ready#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Changes to Google](https://blog.imageworksllc.com/blog/topic/changes-to-google), [Google Ads](https://blog.imageworksllc.com/blog/topic/google-ads) ## [6 Myths About Paid Search Debunked](https://blog.imageworksllc.com/blog/6-myths-about-paid-search-debunked) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Thu, Aug 01, 2019 @ 12:42 PM - [Tweet](https://twitter.com/share) [![paid search](https://blog.imageworksllc.com/hubfs/Depositphotos_32269449_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/6-myths-about-paid-search-debunked) Search engines are some of the most visited sites on the Internet, making your business’s presence on them essential to increasing visibility across the web. One of the best ways to establish your presence on search engines such as Google is to invest in paid search. Paid search ads will allow your business to appear at the top of Google’s search results for your target keywords. Despite the value of paid search, there are some myths that still persist about it. Read below to see the top myths about paid search debunked. [Read More](https://blog.imageworksllc.com/blog/6-myths-about-paid-search-debunked) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/6-myths-about-paid-search-debunked#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Paid Search Myths](https://blog.imageworksllc.com/blog/topic/paid-search-myths) ## [Should My Business Invest in Paid Search?](https://blog.imageworksllc.com/blog/should-my-business-invest-in-paid-search) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Fri, Jul 12, 2019 @ 10:00 AM - [Tweet](https://twitter.com/share) [![Paid Search](https://blog.imageworksllc.com/hubfs/Depositphotos_132925182_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/should-my-business-invest-in-paid-search) The value of a presence on Google, particularly the first page of search results, can’t be overstated. With over 63,000 searches per second and [5.6 billion searches per day](https://seotribunal.com/blog/google-stats-and-facts/), Google provides an opportunity for businesses to extend their reach all around the world. Because it’s so important to have a presence on Google, many businesses turn to search engine optimization. SEO is a very valuable strategy, but it is slow moving. For an immediate presence, businesses have the option of purchasing pay per click (PPC) ads. If you’re considering investing in paid search to gain an immediate presence on Google, we've broken down everything you need to know. [Read More](https://blog.imageworksllc.com/blog/should-my-business-invest-in-paid-search) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/should-my-business-invest-in-paid-search#comments-listing) Topics: [PPC](https://blog.imageworksllc.com/blog/topic/ppc), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search) ## [Why is my Google PPC Campaign Not Working?](https://blog.imageworksllc.com/blog/why-is-my-google-ppc-campaign-not-working) Posted by [Jeffrey Cohen](https://blog.imageworksllc.com/blog/author/jeffrey-cohen) on Tue, Apr 09, 2019 @ 11:52 AM - [Tweet](https://twitter.com/share) [![Depositphotos_12003464_l-2015](https://blog.imageworksllc.com/hubfs/Depositphotos_12003464_l-2015.jpg) ](https://blog.imageworksllc.com/blog/why-is-my-google-ppc-campaign-not-working) According to Cleverclicks ([Source](https://cleverclicks.com.au/blog/ppc-stats-and-trends-2017/)), companies make an average of $2 in income for every $1 they spend on Adwords . In addition to reaping immediate financial rewards, paid search can turn almost anyone into an expert and authority on whatever goods and services you are providing as well.  So why wouldn’t you run out and get started with PPC as soon as you are able? [Read More](https://blog.imageworksllc.com/blog/why-is-my-google-ppc-campaign-not-working) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/why-is-my-google-ppc-campaign-not-working#comments-listing) Topics: [PPC](https://blog.imageworksllc.com/blog/topic/ppc), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Paid Search Management](https://blog.imageworksllc.com/blog/topic/paid-search-management) ## [Can Paid Search and Organic Search Work Together?](https://blog.imageworksllc.com/blog/can-paid-search-and-organic-search-work-together) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Tue, Mar 26, 2019 @ 10:30 AM - [Tweet](https://twitter.com/share) [![Depositphotos_73840389_l-2015-min](https://blog.imageworksllc.com/hubfs/Depositphotos_73840389_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/can-paid-search-and-organic-search-work-together) Search engines are one of the most valuable places on the internet to market your business. Google processes [over 40,000 search queries](https://ardorseo.com/blog/how-many-google-searches-per-day-2019/) every second, and over 3.5 billion searches per day. For this reason, if your website doesn’t have a presence on Google, you’re missing out on a huge opportunity. If you want to market your business on Google and other search engines, you have two options: paid search and organic search. Both of these options offer unique benefits, but are the most successful when they work in conjunction with one another. Read below to learn how to use paid search and organic search to market your business. [Read More](https://blog.imageworksllc.com/blog/can-paid-search-and-organic-search-work-together) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/can-paid-search-and-organic-search-work-together#comments-listing) Topics: [SEO](https://blog.imageworksllc.com/blog/topic/seo), [Organic Search](https://blog.imageworksllc.com/blog/topic/organic-search), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search) ## [What Can Paid Search Do for My Business?](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Tue, Mar 05, 2019 @ 10:05 AM - [Tweet](https://twitter.com/share) [![paid search](https://blog.imageworksllc.com/hubfs/Depositphotos_137780284_l-2015-min.jpg) ](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business) Paid search is a specific kind of advertising that businesses can use to appear on Google. Businesses bid on keywords and agree to pay a certain price for clicks. Once the ad is established, your business does not have to pay for the time or presence of the ad, but instead your business pays Google a specified amount every time a visitor clicks your ad. Paid search yields very strong results for businesses and allows businesses only to spend money when their ad is a success. Are you considering paid search ads for your business? We’ve broken down the top ways that paid search can help your business. [Read More](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/what-can-paid-search-do-for-my-business#comments-listing) Topics: [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Paid Search Management](https://blog.imageworksllc.com/blog/topic/paid-search-management), [Google Ads](https://blog.imageworksllc.com/blog/topic/google-ads) ## [Your Pay Per Click Checklist [Infographic]](https://blog.imageworksllc.com/blog/your-pay-per-click-checklist-infographic) Posted by [Catherine Hatch](https://blog.imageworksllc.com/blog/author/catherine-hatch) on Tue, Feb 05, 2019 @ 10:30 AM - [Tweet](https://twitter.com/share) [![ppc-checklist-min](https://blog.imageworksllc.com/hubfs/ppc-checklist-min.png) ](https://blog.imageworksllc.com/blog/your-pay-per-click-checklist-infographic) Pay per click (PPC) advertising isn’t a new concept, but it’s becoming increasingly important in the increasingly competitive digital space. Smart digital marketers take advantage of pay per click advertising and SEO practices to maximize their visibility on search engines. If you’re interested in running pay per click ads for your business, it might seem like a daunting task to get started. For this reason, [Midas Media](http://midasmedia.co.uk/ppc-checklist/) has put together a handy checklist to help you create the perfect PPC ad. [Read More](https://blog.imageworksllc.com/blog/your-pay-per-click-checklist-infographic) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/your-pay-per-click-checklist-infographic#comments-listing) Topics: [pay per click](https://blog.imageworksllc.com/blog/topic/pay-per-click), [Paid Search](https://blog.imageworksllc.com/blog/topic/paid-search), [Paid Search Management](https://blog.imageworksllc.com/blog/topic/paid-search-management) [All posts](https://blog.imageworksllc.com/blog/all) [Next](https://blog.imageworksllc.com/blog/topic/paid-search/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Social Media Marketing (122)](https://blog.imageworksllc.com/blog/topic/social-media-marketing) - [Inbound Marketing (103)](https://blog.imageworksllc.com/blog/topic/inbound-marketing) - [SEO (99)](https://blog.imageworksllc.com/blog/topic/seo) - [Search Engine Optimization (53)](https://blog.imageworksllc.com/blog/topic/search-engine-optimization) - 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