ImageWorksBlog

Digital marketing has undergone quite the transformation since the turn of the millennium. While there are still some remnants of the Wild West spirit evident in online marketing, it’s important to be realistic about what can be achieved in a given timeframe, especially when you’re considering entering competitive markets or competing with established brands.

Unfortunately, many businesses neglect to consider whether or not their organizations are prepared to support a paid search program before jumping in and spending a lot of money. Paid search campaigns can deliver strong results, but it's important to explain when and why it may not be right for every business or every situation. In this post we’re going to examine several factors that help to determine whether a paid search campaign is worthwhile for your business.

As a thriving small business, it is vital to have digital marketing strategies that generate online traffic to your products and website.

If you have just created a small business you might be asking, “What are the Best Digital Marketing Strategies for Small Businesses?”. Here are some of the best ways to boost your digital marketing as a small business.

If you aren't already running a paid search marketing campaign, you are missing out. Recent studies have found that between 70-80% of consumers research a company online before visiting the business in person or making a purchase with them. Paid search ads appear on the first page of search results, and could sway all of these consumers into choosing your company as they research products or services. Here are four of the best reasons why you should start investing in paid search advertisements today.

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

Starting October 1^st 2019, Google will no longer be offering average position as a metric in Google Ads.

Search engines are some of the most visited sites on the Internet, making your business’s presence on them essential to increasing visibility across the web. One of the best ways to establish your presence on search engines such as Google is to invest in paid search. Paid search ads will allow your business to appear at the top of Google’s search results for your target keywords. Despite the value of paid search, there are some myths that still persist about it. Read below to see the top myths about paid search debunked.

The value of a presence on Google, particularly the first page of search results, can’t be overstated. With over 63,000 searches per second and 5.6 billion searches per day, Google provides an opportunity for businesses to extend their reach all around the world. Because it’s so important to have a presence on Google, many businesses turn to search engine optimization. SEO is a very valuable strategy, but it is slow moving. For an immediate presence, businesses have the option of purchasing pay per click (PPC) ads. If you’re considering investing in paid search to gain an immediate presence on Google, we've broken down everything you need to know.

According to Cleverclicks (Source), companies make an average of $2 in income for every $1 they spend on Adwords . In addition to reaping immediate financial rewards, paid search can turn almost anyone into an expert and authority on whatever goods and services you are providing as well.  So why wouldn’t you run out and get started with PPC as soon as you are able?

Search engines are one of the most valuable places on the internet to market your business. Google processes over 40,000 search queries every second, and over 3.5 billion searches per day. For this reason, if your website doesn’t have a presence on Google, you’re missing out on a huge opportunity. If you want to market your business on Google and other search engines, you have two options: paid search and organic search. Both of these options offer unique benefits, but are the most successful when they work in conjunction with one another. Read below to learn how to use paid search and organic search to market your business.

Paid search is a specific kind of advertising that businesses can use to appear on Google. Businesses bid on keywords and agree to pay a certain price for clicks. Once the ad is established, your business does not have to pay for the time or presence of the ad, but instead your business pays Google a specified amount every time a visitor clicks your ad. Paid search yields very strong results for businesses and allows businesses only to spend money when their ad is a success. Are you considering paid search ads for your business? We’ve broken down the top ways that paid search can help your business.