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How to Analyze Facebook Data to Better Understand Your Audience

Posted by Liza Cormier on Fri, Apr 16, 2021 @ 12:28 PM

With all the social media platforms we have today, Facebook continues to be the largest social network in the world. It started as a way for college students to connect, now, Facebook hosts almost 3 billion users. On top of being the most used platform, Facebook has become an essential marketing strategy tool.

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Topics: facebook marketing strategy, Social Media Content

How Do I Use My Competitors to Improve my Marketing Strategy?

Posted by Liza Cormier on Wed, Mar 31, 2021 @ 09:17 AM

When creating a marketing plan, there are many different factors to look at: successful marketing campaigns in the past, failed campaigns, your priorities and goals for the upcoming campaign, and more. One major factor that doesn’t get taken into consideration enough, however, is what your competitors are doing. Learning from your competitors marketing efforts can help you make better, more informed decisions about your own campaign. Here are some ways you can use your competitors to improve your upcoming marketing strategy.

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Topics: Keyword Strategy, content marketing strategy, Social Media Content

What is Engaging Content?

Posted by Liza Cormier on Fri, Jun 26, 2020 @ 09:38 AM
The word “engaging” gets tossed around in the SEO world quite a bit, especially when referring to content. Many people waste time and energy trying to create content with little to no results. That’s why having engaging content - which entices people to take action - proves to be more successful. In this blog, we’re going to go over some of the fundamentals of engaging content, how it’s measured, and why it’s important. 
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Topics: Engagement, Social Media Content

Tips to Improve Engagement on Social Media

Posted by Liza Cormier on Wed, May 27, 2020 @ 11:08 AM

Engagement on social media isn’t just about producing content, because while posting is essential for brand recognition and updates, it doesn’t necessarily correlate with seeing engagement in return. Being more involved with customers online shows that you care about their interests and inputs, and can also bring in potential customers in the long run. We’re going to go over some basic tips for engaging with your followers on social media that can benefit your brand recognition, as well as create a solid online reputation for your company. 

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Topics: Engagement, Social Media Content

2020 Guide to Optimal Social Media Ad Sizes

Posted by Liza Cormier on Fri, Apr 24, 2020 @ 08:30 AM

Social media marketing and advertising have been vital tools for businesses of all kinds to increase brand awareness, improve customer loyalty, as well as stimulate sales. There are many ways to go about creating content for social media, but one of the most important aspects of any social media platform is visual content. For businesses, visual components of your content is important in order for your followers to make a connection between an image and your brand. In order to ensure the imaging of your content is scaled correctly, follow this guide to various optimal social media ad sizes. 

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Topics: Social Media Marketing, Social Media Content, Facebook Facts, Facebook Tips

Social Media Marketing Ideas to Keep Your Content Interesting

Posted by Liza Cormier on Thu, Feb 27, 2020 @ 11:51 AM

Coming up with new and engaging content can be challenging while also juggling all other aspects that go into running a company. But it doesn’t have to be too difficult, taking the time to keep up on the trends and read blogs like this can help you stay on top of your social media marketing! We’re going to go over some of the best social media marketing ideas to use this year to keep your content diverse and appealing to your followers.

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Topics: Social Media Content

What are the Top Social Media Marketing Trends for 2020?

Posted by Liza Cormier on Tue, Feb 18, 2020 @ 11:00 AM

Social media has been the forefront of digital marketing for some time now, continuously evolving to improve consumer experiences. And while there’s users who don’t necessarily log in with the intent to buy a product or service advertised on these various platforms, social media has become a more interactive way of creating that opportunity.

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Topics: Social Media Marketing, Social Media for Business, Social Media Content, Digital Marketing 2020

Do's and Don'ts For Creating Compelling Infographics

Posted by Dean Ravenola on Sun, Nov 17, 2019 @ 02:04 PM

Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.

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Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends

How to Boost Your Social Media Reach

Posted by Dean Ravenola on Tue, Aug 27, 2019 @ 02:20 PM

Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.


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Topics: Social Media Marketing, social networking, Business Social Media, Managing Social Media, Social Media Content

What Are the Top Social Media Mistakes That Businesses Make?

Posted by Catherine Hatch on Fri, Jul 05, 2019 @ 10:30 AM

The power of social media is constantly increasing, and smart businesses are taking advantage of this power to promote their brands. Social media can be a useful promotional tool, but only if it’s used correctly. Unfortunately, a poor social media strategy can often do more harm than good for a brand. Because engagement is key to the success of a brand’s social media, it’s important to know which mistakes will hinder that engagement. We’ve compiled a list of the top mistakes that businesses make in their social media strategies to help guide you to social media success.

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Topics: Social Media Content, Social Media Mistakes

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