Online reputation can be difficult to manage. Today, with so many consumers posting, reading, and sharing online reviews of local businesses, it is critical for every business owner to actively manage and monitor online reviews, which are a major factor in shaping reputation. So what should you do when you get a bad online review? How should you respond when your reputation is on the line? Here are some tips to help you handle the situation.
Topics: marketing tips, Yelp, negative reviews, online reputation
If you’re reading this article, you’ve probably heard of marketing automation and are trying to assess if it’s a good fit for your business. You’ve heard a few big names – Hubspot, Mailchimp, Pardot – but aren’t sure why you should pick one over the other, or even what they’re capable of. In this article we’re going to explore how to get started with marketing automation.
Topics: marketing tips, marketing campaign, CRM Software
Adding the right images to your PDF marketing material has been shown to turn interested readers into sales. There are a couple reasons why this works, and we’re going to go over them so you can increase the conversion rate of your marketing materials.
Topics: marketing tips, digital marketing, effective images
Cold calling is a thing of the past and people now use the internet for their research and purchasing needs. Inbound marketing efforts help bring people to your website and in turn, will lead to more customers. As technology advances your business should to. This article discusses how to get started and prepare withy your inbound marketing needs.
Topics: SEO Tips, Blogging for Business, marketing tips
The hit AMC drama, Mad Men, has painted a romanticized portrait of the golden age of advertising. Brand messaging was created and signed off over drinks and cigarettes; a creative tag line was all you needed for success; and TV, print, and radio were your only options as a marketer. Cut to 2014 and the Mad Men mystique seems like nothing more than a fairytale. Print is dying, you can't smoke indoors, and online ads are limited by character counts and how large of a bid you can afford.The golden age of advertising may seem like a fantasy, but is it really gone? Not entirely. The spirit Mad Men portrays has not died; in fact, it is more alive than ever, specifically in Social Media and SEO campaigns.
Topics: Social Media Marketing, SEO Tips, content marketing, marketing tips, quality content
Traffic is something every Internet marketer or blogger needs to survive online. It is not always an easy task and sometimes you put in a large amount of time into a post only to find out that nearly no one has viewed it. You have a great topic, an epic title and some solid content, so, where did your efforts go wrong? The Internet is a vast, busy world and with over 100 million blogs, it can be easy for your blog to go unnoticed. So where do you start? How can you attract visitors? Whether you just launched your first blog, or are struggling to grow traffic to an established one, here are some of best practices to boost blog views:
Topics: content marketing, marketing tips, blog tips
As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.
Topics: Social Media Marketing, SEO, SEO Tips, mobile website optimization, marketing tips
Marketing isn't always the easy concept to grasp, and often times people who are looking to employ such tactics need to seek outside guidance. If you need help starting your marketing campaigns for your business, searching for a local marketing company will be beneficial to you.
Topics: Social Media Marketing, marketing, SEO, mobile website, content marketing, marketing tips, blog, hashtags