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Why Medical Marketers Need Inbound Marketing

Posted by Brandon Choquette on Wed, Oct 15, 2014 @ 02:15 PM

Traditionally, medical marketers have focused their efforts on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare professionals who heard their message, a few of them might become customers. Recently, however, this approach has changed. Inbound marketing focuses heavily on creating engaging and valuable content that attracts people who need what you are selling. Medical device professionals can absolutely benefit from inbound marketing.

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Topics: Social Media Marketing, Inbound Marketing, Hubspot, medical marketing strategy, medical device marketers, medical marketers

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