It’s a difficult conversation. During trying times, business owners and C Level Executives have to make hard choices. Departments, programs, and ultimately employees that don’t show any ROI are eliminated.
And there are no shortage of conversations around Marketing Departments and Marketing Programs. No ROI? See ya. But, consider this for a moment, wasn’t this always the case? Shouldn’t this have been the norm?
During a crisis, the stress can shed light on problems that were “OK” or “Business as Usual”. Acceptable status quo. So now, people are starting to ask: "That's nice and all, but is it making us any money?”