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Black Friday, one of the most anticipated shopping days of the year, presents an unparalleled opportunity for small to mid-sized businesses to capture the attention of eager shoppers. With online shopping booming and competition fiercer than ever, leveraging paid search advertising effectively is crucial to standing out and driving sales. However, to truly maximize your investment in paid search ads during this busy season, a strategic approach is essential.

The holidays are around the corner, meaning one of the most important days of the retail calendar is coming up: Black Friday. Black Friday and Cyber Monday generate a huge number of sales for companies, making them an important marketing opportunity. MarTech has created an infographic of Black Friday shopping statistics to help guide your sales and marketing plans for Black Friday 2018.