Email marketing is one of the most important parts of your digital marketing strategy. Once a potential customer has visited your site, downloaded an offer, or reached out to you in some way, marketing emails are the best way to remind them of your business and keep them both interested and engaged. To have success with your marketing emails, though, your recipients will need to open them! We’ve compiled a list of tips to help you write better subject lines for your marketing emails that will entice your recipients to open them.
What is inbound marketing? It's killer content that is consistently being produced and updated, grabbing a potential customers attention and gently sending them through a beautiful, well crafted, marketing funnel. Phew. We're exhausted just thinking about all of it, so we're sure our fellow inbound marketers also feel the constant pressure of content generation. Along with the whitepapers, eBooks, case studies, checklists and the list goes on, good inbound marketing includes consistent email campaigns. According to MarketingProfs, the biggest B2B content marketing challenge in 2013 is producing enough content. We don't want you to struggle any more than you have to, so this blog post will give you your inbound marketing essentials on the types of emails that you should never go without.