As digital marketing continues to grow, businesses are shifting their focus from implementation to optimization. With more messages sent across multiple platforms, your content needs to stand out and earn attention, even in paid media. Updating your content doesn’t just mean regularly posting on social media platforms or your website, but ensuring that your content is ranking for prospective customers to find you. Google ranks content according to how it relates to what users want, so your content should identify key features of what your customers are looking for. If you’re looking to learn better ways to update your content, we’ve put together some important tips for doing so.
Topics: Content Quality
Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.
Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends
So you've begun your blogging adventure, that's great! You've probably decided to make the move from traditional advertising to content marketing as you've heard (from countless sources) how beneficial inbound marketing can be when used properly.
Every content marketer is under constant pressure to produce some form of content. However, you can't just push out any old half written, half thought out article if you're looking to attract customers. There is a demand for high quality content, but high quality content can take a long time to create and you may not have the time to devote to do it.